We are looking for a talented Growth Performance Marketing Manager to join our dynamic team and play a key role in achieving our aggressive growth goals. You will be responsible for developing and executing performance marketing & branding campaigns across various channels, optimizing them for maximum ROI, and generating high-quality leads that convert into in-store walk-ins and sales. You will also work on managing growth projects and look at their end to end execution by working closely with cross-functional and multi functional teams. Key Responsibilities: - Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms. - Analyze campaign performance using key metrics like CTR, CPL, CPM, and ROAS to identify the most effective communication channels across different regions. - Continuously optimize campaigns to reduce cost-per-lead (CPL) and cost per-mile (CPM) while maintaining campaign goals. - Provide actionable feedback to the marketing team on content and creatives based on measurable data. - Scale successful campaigns and eliminate underperforming ones based on data analysis. - Oversee Click-to-WhatsApp campaigns and integrate chatbot leads with the CRM. - Collaborate with the analytics team to create automated dashboards for lead and campaign performance tracking. - Work closely with internal teams (Marketing, Content, Tech, Analytics, Retail, Retention) for seamless growth offer's execution. - Identify opportunities for improvement and develop innovative marketing strategies to increase leads, walk-ins, and customer engagement. You will be successful if you have : - 2+yearsofexperience in performance marketing with a proven track record of success. - Strong analytical skills with experience in marketing analytics platforms (Google Analytics, Facebook Ads Manager, Looker, Excel, Google Sheets etc.). - Experience in developing and executing performance marketing campaigns across paid search, social media, and other digital channels. - Excellent understanding of marketing attribution models and customer journey optimization. - Experience in Click-to-WhatsApp campaigns and chatbot lead integration. - Strong communication and collaboration skills to work effectively with cross-functional teams. - A data-driven and results-oriented mindset with a passion for innovation. - Preference would be given to candidates from Omnichannel D2C Brands (D2C Brands with an offline presence

Mumbai

The Sleep Company - Manager - Performance Marketing 

Job Description for The Sleep Company - Manager - Performance Marketing  in THE SLEEP COMPANY in  Mumbai for (3-9) years of experience. Apply Now!