The Sleep Company - Brand Manager

Role Overview

We are looking for a Brand Manager who will own and shape the brand narrative across channels. This role sits at the intersection of strategy, creativity, and execution. You will be responsible for building a strong, consistent brand identity while driving awareness, consideration, and preference in a highly competitive consumer category.

The ideal candidate is both strategic and hands-on - someone who can define the brand vision and also execute campaigns end-to-end.

Key Responsibilities

- Own and drive the overall brand strategy in line with business and growth objectives

- Develop and execute integrated brand campaigns across digital, offline, retail, and performance channels

- Lead brand positioning, messaging frameworks, and tone of voice across touchpoints

- Work closely with creative, content, social media, influencer marketing, and performance teams to ensure brand consistency

- Partner with product, category, and CX teams to launch new products and collections

- Own brand calendars, seasonal campaigns, and key launches

- Track and analyse brand health metrics (awareness, consideration, NPS, SOV, etc.)

- Manage brand budgets and ensure high ROI on brand spends

- Work with external agencies (creative, media, PR) and manage deliverables effectively

- Conduct consumer research, market analysis, and competitive benchmarking to identify insights and opportunities

What You'll Bring

- 3-7 years of experience in brand marketing (D2C, consumer brands, retail, or FMCG preferred)

- Strong understanding of brand building across online and offline channels

- Proven experience in campaign planning and execution

- Excellent storytelling, communication, and stakeholder management skills

- Data-driven mindset with the ability to balance creativity and performance

- Experience working with agencies and cross-functional internal teams

- High ownership, agility, and comfort working in a fast-paced environment