About the Role:

- We are seeking a dynamic, insight-driven Social Media Manager who combines strategic thinking with hands-on execution.

- This role will lead the planning, execution, and optimization of integrated social media campaigns across multiple platforms, leveraging social listening and performance analytics to deliver measurable business impact.

- The ideal candidate is a strong strategist, a data-driven executor, and a confident client partner who thrives in a fast-paced, global delivery environment.

Key ResponsibilitiesStrategy & Planning:

- Develop integrated, award-winning social media strategies aligned with client business objectives and brand goals.

- Create data-driven media plans based on client briefs, audience insights, and platform best practices.

- Leverage social listening insights to inform campaign planning, targeting, and messaging strategies.

- Campaign Execution & Optimization.

Execute, manage, and scale boosted social media campaigns across platforms including:.

- Meta (Facebook & Instagram).

- LinkedIn.

- Twitter/X.

- Snapchat, and others.

- Continuously optimize campaigns to improve performance, efficiency, and ROI.

- Conduct A/B testing across creatives, audiences, formats, placements, and campaign strategies.

- Social Listening & Intelligence.

- Monitor brand, category, and competitor conversations using social listening tools.

- Analyze consumer sentiment, trends, and emerging conversations to derive actionable insights.

- Support online reputation management and response management, along with campaign optimization, using real-time listening data.

- Reporting & Client Communication.

- Develop detailed performance reports, dashboards, and client review presentations.

- Present campaign results, key learnings, and optimization roadmaps to internal and external stakeholders.

- Align media performance with defined business KPIs and brand objectives.

Cross-functional Coordination:

- Collaborate closely with creative, analytics, technology, and account teams to ensure integrated execution.

- Ensure timely campaign deployment while adhering to global and platform best practice.

- Act as a bridge between strategy and execution teams to ensure seamless delivery.

Team & Account Management:

- Manage multiple clients and campaigns simultaneously.

- Mentor, guide, and upskill team members on social media marketing and social intelligence best practices.

- Ensure quality control, operational excellence, and strict adherence to timelines.

Skills & Experience Required/Educational Qualification - Graduate or Postgraduate degree in any discipline.

Experience:

- 8-10 years of experience in social media strategy, marketing, and execution, including award-winning campaigns.

Core Competencies:

- Strong analytical and insight-driven mindset.

- Proven ability to manage multiple clients and priorities effectively.

- Excellent written and verbal communication skills.

- Strong understanding of social media planning, boosted media, and award-winning campaign execution.

- Proactive, detail-oriented, and solution-oriented approach.