Company: The Indus Valley

Location: Bangalore

Experience: 15+ Years

Department: Marketing

Employment Type: Full-Time

Travel Requirement: Weekly travel

Role Scope: Lead and manage PAN India marketing operations

Role Overview:

The Indus Valley is looking for an experienced Vice President - Marketing & Growth to lead the company's brand growth, lead the company's online business across multiple marketplaces through E-commerce and Quick Commerce platforms, lead the creative team responsible for Product Design & Creative Development, customer acquisition, and ensure consistency in brand identity across all communication channels. The ideal candidate should have strong experience in building and scaling consumer brands, leading large marketing teams, managing budgets, and driving profitable business growth across online and offline channels.

Key Responsibilities:

- Develop and execute the overall marketing and brand strategy.

- Drive business growth across D2C, e-commerce marketplaces, quick commerce, and offline retail.

- Lead brand marketing, digital marketing, performance marketing, content, creative, and customer acquisition.

- Manage marketing budgets and improve key metrics such as CAC, ROAS, conversion rate, retention, and revenue.

- Strengthen brand positioning and ensure consistent communication across all customer touchpoints.

- Lead new product launches, category campaigns, and go-to-market strategies.

- Analyse customer behaviour, market trends, competition, and campaign performance.

- Build and manage strong relationships with agencies, media partners, and external vendors.

- Work closely with Sales, E-commerce, Product Development, Finance, Operations, and Customer Care teams.

- Build, mentor, and lead a high-performing marketing team.

- Drive customer retention, loyalty, repeat purchases, and brand advocacy.

- Present marketing performance, insights, and growth plans to the leadership team.

Qualification:

- MBA or Postgraduate qualification in Marketing, Business Management, or a related field preferred.

Experience:

- 15+ years of experience in marketing, brand management, digital marketing, growth, or business leadership.

- Minimum 5 years experience in a senior leadership role such as VP Marketing, CMO, or Business Head.

- Preferred experience in D2C, e-commerce, FMCG, retail, consumer products, home and kitchen, or lifestyle brands with proven experience in building brands and driving profitable business growth.

Key Skills:

- Brand strategy and brand building

- Digital and performance marketing

- Customer acquisition and retention

- E-commerce and D2C growth

- Consumer insights, marketing budget, and analysis

- Product launch and category marketing

- Team leadership and stakeholder management

Preferred Candidate:

A strategic and result-oriented marketing leader with the ability to balance brand building, customer acquisition, revenue growth, and profitability in a fast-paced business environment. Interested candidates may share their updated resume at hr_team@theindusvalley.in.