The House of Rare - Senior Manager - D2C Business

At Rareism, we're looking for a dynamic and entrepreneurial D2C Business Manager to lead and scale our direct-to-consumer business. If you're passionate about fashion, growth, and building strong digital brands, this could be a great fit.

About the Role

You will drive end-to-end growth across our D2C channels-owning online revenue, customer acquisition, and overall digital performance while enhancing the brand's presence in the women's fashion space.

What You'll Be Doing

- Own and drive D2C growth across website and digital channels

- Build and execute strategies to scale revenue and customer acquisition

- Manage key metrics: traffic, conversion, AOV, CAC, repeat rate

- Leverage data insights to improve performance and decision-making

- Partner with marketing teams to optimize campaign ROI

- Enhance customer journey and online experience

- Collaborate cross-functionally with merchandising, supply chain & tech teams

- Track trends, competition, and identify new growth opportunities

What We're Looking For:

- 5+ years in D2C / e-commerce / online business roles

- Experience in fashion or women's wear preferred

- Strong understanding of growth metrics and online business levers

- Analytical mindset with data-driven decision-making

- Ability to thrive in a fast-paced, entrepreneurial setup

Why Join Rareism:

- Be part of a fast-growing women's wear brand

- High ownership role with strong visibility

- Work closely with leadership on key growth initiatives