The House Of Abhinandan Lodha - Senior Brand Manager

Job title: Senior - Brand Manager

About HoABL:

We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams.

Our Corporate Philosophy:

We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level.

We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional.

For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources.

HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry.

Our Vision:

To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.

Our Mission:

We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry.

Job Description

Roles and Responsibilities:

Functional Mandate:

- Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)

- To create an effective product portfolio for the business by understanding the present and future business opportunities

- To create and manage world-class real estate brands using advertising and other marketing tools

- Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity

- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures:

- Targeted Gross Contribution - in Value and %age terms as per business plan.

- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project.

- Maximize brand valuation and maximize the capability to charge a price premium

Brand:

a) % change in public perception of target brand attributes as measured by a third-party survey

b) % increase in actual brand spend over target budget

- Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

- Building brand strategy

- New product development

- Effective consumer understating

- Brand communication development

- Go-to-market strategy.

- Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence

- Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time.

- Adaptable to different / rapidly changing circumstances

- Ability to manage client conversation & manage relationships.