About HoABL:

We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams.

Our Corporate Philosophy:

- We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level.

- We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional.

- For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources.

- HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry.

Our Vision:

To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere.

Our Mission:

- We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry.

Role Overview :

The Trade Marketing Manager will be responsible for driving go-to-market strategies, strengthening channel effectiveness, and ensuring seamless execution of trade marketing initiatives across regions. This role will work closely with Sales, Brand, Supply Chain, and Finance to maximize in-store visibility, channel productivity, and revenue growth.

Key Responsibilities :

- Design and execute trade marketing strategies aligned with overall business and sales objectives.

- Lead channel strategy across General Trade, Modern Trade, E-commerce, and other relevant channels.

- Drive launch excellence for new products/projects including GTM planning, trade schemes, and visibility execution.

- Own trade promotions, schemes, and incentives, ensuring ROI optimization and budget adherence.

- Develop and track channel-wise KPIs, dashboards, and performance metrics.

- Collaborate with Sales to improve distribution, assortment, pricing, and visibility at the point of sale.

- Manage trade marketing budgets, forecasts, and commercial planning.

- Lead negotiations and partnerships with key distributors, retailers, and channel partners.

- Build, mentor, and lead a high-performing trade marketing team.

- Drive market intelligence, competitor benchmarking, and consumer insights to refine strategies.

Key Requirements :

- 2-8 years of experience in Trade Marketing/Channel Marketing/Commercial Excellence.

- Strong exposure to multi-channel trade marketing and large-scale GTM execution.

- MBA from a Tier 1 or Tier 2 institute.

- Proven experience in budget management, ROI tracking, and analytics-driven decision making.

- Strong leadership, stakeholder management, and cross-functional collaboration skills.

- Excellent strategic thinking with hands-on execution capability.

Preferred Skills :

- Strong understanding of sales operations, distributor economics, and retail execution.

- Data-driven mindset with experience using dashboards and analytics tools.

- Excellent communication and negotiation skills.

- Experience in scaling businesses or handling high-growth environments is a plus.