The Hosteller Hospitality - Head - Content

Job role: Brand & content head

Location: Mumbai, HQ

Experience: 8+ years

Overview

Key responsibilities

- Lead the development and execution of a comprehensive content strategy aligned with brand goals, campaign priorities, and business growth

- Oversee the video, graphics, and editorial/content writing teams to ensure cohesive and high-performing storytelling across all formats

- Define and uphold brand voice, tone, and aesthetics across all creative assetsvideo, visual design, and copy

- Drive ideation and creative execution for marketing campaigns, reels, social content, product launches, community initiatives, and branded experiences

- Collaborate with cross-functional teams (marketing, product, operations) to ensure content supports strategic objectives

- Set quality benchmarks, establish workflows, and implement scalable content production systems

- Mentor and manage a team of senior creatives, ensuring a high standard of creative direction, execution, and team performance

- Monitor content performance across platforms using analytics tools and continuously optimize content strategy

- Stay up to date with global trends in travel, youth culture, content marketing, and digital storytelling

Qualifications

- Proven experience managing and mentoring cross-functional creative teams (video, design, writing)

- Strong storytelling instincts, creative thinking, and deep understanding of social and digital media platforms

- Excellent visual and editorial sensibility with a strong portfolio showcasing multi-format creative projects

- Proficiency in content planning tools, editorial workflows, and collaboration platforms (e.g., Trello, Notion, Monday.com)

- Strong leadership, project management, and communication skills

- Ability to balance strategic oversight with creative hands-on involvement