About The Hindu Group

The 146-year-old The Hindu Group (THG Publishing Pvt. Ltd.) is among India's most trusted media organizations, with The Hindu, BusinessLine, Sportstar, and Frontline shaping public discourse for generations. Our journalism stands as a pillar of democracy - trusted, independent, and relentless in speaking truth to power.

As pioneers in digital publishing, The Hindu was the first legacy print brand to launch a news website and the first mainstream player to go behind a paywall - placing the reader at the centre of our universe. Today, we are reimagining the future of journalism as an AI-augmented, subscription-led company - harnessing technology to enrich reader experience, empower our newsroom, and build sustainability.

The Opportunity

We are seeking a Head of Digital Marketing to fuel subscription growth through bold strategy, experimentation, and creativity.

You will lead a team of 9 (designers, copywriters, and performance marketers) and partner with editorial, product, technology, and subscription teams to craft a sustainable, reader-first business model. This role demands a "whatever it takes" mindset and the imagination to reinvent marketing - by experimenting at scale, especially with AI-powered technologies.

At THG, our journey is not just for ourselves. The right leader will also share learnings with the wider news media industry - because in a democracy as vast as India, sustaining lakhs of diverse sources of news is critical for a vibrant society.

What You Will Do

Inspire & Reimagine

- Fire the imagination of how millions discover, value, and fall in love with The Hindu.

- Break formulas, challenge conventions, and use AI not just as a tool, but as a canvas to create experiences readers never expect from a news brand.

- Make subscribing feel less like a transaction and more like joining a movement.

Lead & Deliver

- Guide performance marketers, designers, and copywriters to run high-impact, multi-channel campaigns (Google, Meta, Bing, LinkedIn, Quora, X/Twitter).

- Own marketing budgets with accountability to get the most stretched ROI.

- Drive the full subscription funnel - trials, conversions, renewals, churn reduction.

- Optimize app installs and in-app journeys in collaboration with the App Growth team.

- Use data, analytics, and AI-driven insights to power targeting, personalization, and scaling.

- Build strategies that balance short-term results with long-term trust and sustainability.

- Share insights transparently with leadership and meaningfully with the wider industry.

What We're Looking For

- Education: B.E./B.Tech + MBA or equivalent entrepreneurial experience.

- Experience: 8+ years in digital marketing, including 1-2 years managing teams.

- AI Curiosity: Excited to harness AI for automation, personalization, and experimentation.

- Mindset: Creative, resilient, "whatever it takes" to build sustainable growth.

- Leadership: Ability to inspire, align stakeholders, and drive bold outcomes.

- Public-Spirited: Commitment to strengthening not just THG but the wider news ecosystem.

Why Join Us?

- Mission-driven: Sustain the Fourth Estate and strengthen democracy.

- Reader-first: Build a subscription-led future with readers as the north star.

- AI-augmented: Experiment boldly with new technologies at scale.

- Shared impact: Help shape a model of sustainability for the wider industry.

- Entrepreneurial: Work like a founder inside a legacy institution, with freedom to innovate and scale.

If you're passionate about reinventing marketing, scaling digital subscriptions, and building a sustainable model for independent journalism, this is the role for you.