Job Title: Marketing Operations Manager - Digital Marketing

Reporting to: Director - Commercial CoE | Digital Marketing Director

Location: Gurugram, India

Department: Digital Marketing - Commercial COE

Role Overview

We are seeking a strategic and hands-on Data & Analytics Manager to lead a team of three, with a remit that spans campaign performance, channel optimization, and operational excellence.

The ideal candidate will be responsible for integrating data from third-party platforms (e.g., GA4, social platforms, SEO platforms etc.) and first-party sources (Marketing Cloud Account Engagement/ Pardot and Salesforce) to deliver actionable insights to marketers and the wider business.

This role will have the strategic and technical knowledge to build the roadmap to improve ERM's analytics and data landscape. The role will maximize the use of current analytics platforms within our tech stack, establish and improve integrations between martech platforms and identify opportunities to strengthen and expand our toolkit.

This manager will establish a cadence of reporting for both senior leadership and channel/campaign owners, enabling data-driven decision-making and continuous improvement. This role combines technical fluency with strong communication and storytelling skills.

This role will play a key part in shaping marketing strategy, using predictive modeling and trend analysis to guide future investment and priorities.

Key Responsibilities

Marketing Analysis: Campaign & Channel Performance

- Responsible for all marketing analysis and data requests. Partner with marketers, digital specialists, and external agencies to understand and align KPIs and performance goals to tailor all analysis and reporting accordingly.

- Identify novel trends, patterns and correlation, across campaigns and/ or channels to bring novel insights to the business.

- Deliver weekly, monthly, and quarterly performance reports to senior stakeholders using GA4, social platforms, MCAE/ Pardot, Salesforce and more.

- Present insights and strategic recommendations in a clear, compelling format to improve campaign or strategic channel projects.

- Think holistically to integrate data across platforms to understand full-funnel performance and ensure data informs every stage of the customer journey.

- Build and expand technical analytics capabilities e.g. GA4 technical set up, Salesforce dashboards, MCAE / Pardot reports and the aggregation of data into platforms such as PowerBI to aim visualization and usage across the business.

- Coordinate ad hoc requests relating to marketing campaigns, digital strategies or other stakeholder requests to deliver insights as needed across the business.

Marketing Operations Optimization

- Prioritize and advocate for data governance and compliance. Adherence to data privacy laws (e.g., GDPR) and strong data governance practices are essential.

- Supervise marketing data infrastructure and workflows in collaboration with the Marketing Operations Specialist.

- Understand and continually evolve data integrations between third party platforms to ensure data quality and usability, to enhance our knowledge of the full-funnel customer journey.

- Support end-to-end lead management processes, campaign infrastructure, and attribution modeling.

Team Leadership & Development

- Manage and mentor a team of three: two analysts focused on campaign and channel performance, and one marketing operations specialist.

- Foster a collaborative, insight-driven culture that supports experimentation and learning.

- Develop dashboards and reporting frameworks tailored to leadership and campaign/channel teams.

- Translate data into insights and recommendations to improve ROI and marketing effectiveness.