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1696605

TestMu AI - Account Based Marketing Manager

LambdaTest.2 - 5 yrs.Noida
Posted 1 day ago
Posted 1 day ago

THE MISSION

We aren't automating scripts - we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference. Our users and team aren't an audience-they're the heartbeat of what we build. We believe AI augments human potential. It doesn't replace it.

You will be the strategic architect driving targeted growth across high-value enterprise accounts, transforming personalized outreach into predictable revenue.

THE PILLARS OF IMPACT

Strategic Account Penetration (50%)

- Own the design and execution of account-based marketing programs for targeted global enterprise accounts.

- Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.

- Develop use-case driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.

- Own ABM-driven pipeline generation and influence long-term revenue outcomes.

Multi-Channel Campaign Execution (30%)

- Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.

- Drive personalized messaging tailored to specific accounts, industries, and personas.

- Work with content teams to create account-specific assets that drive engagement.

- Continuously experiment with engagement tactics to improve conversion across the funnel.

Sales Alignment & Data Intelligence (20%)

- Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.

- Enable sales teams with actionable insights, messaging, and campaign support.

- Leverage intent data and CRM insights to refine targeting and measure ROI.

- Translate complex campaign data into actionable insights for marketing and sales stakeholders.

WHAT AI GIVES YOU

Tool How you'll use it in this role:

- ChatGPT Enterprise To rapidly draft and personalize account-specific messaging and outreach copy.

- TestMu AI Platform To understand the core product and communicate its AI-native value to technical prospects.

- 6sense / Demandbase To leverage intent data for identifying and prioritizing high-fit enterprise accounts.

- HubSpot / Salesforce To track, measure, and optimize campaign performance and pipeline contribution.

THE BAR

Signal What they must prove:

- ABM Depth Proven experience in running targeted, personalized campaigns for enterprise accounts.

- SaaS Expertise Strong understanding of B2B SaaS, enterprise sales cycles, and the developer tools ecosystem.

- Analytical Mastery Demonstrated ability to leverage intent data and CRM tools to drive ROI and pipeline.

- Extreme Ownership A revenue-first mindset with the ability to operate independently in a high-growth environment.

THE INTERVIEW LOOP:

SCREENING FOR THE TOP 1%

Round What happens:

- Round 1: Product Leads Deep dive into your understanding of the developer tools market and enterprise buyer personas.

- Round II: Hiring Manager Review of past ABM strategies, campaign execution, and your ability to align with sales goals.

- Round III: VP Engineering Evaluation of your technical storytelling skills and how you communicate AI-native value.

- Final: Leadership Assessment of your strategic thinking, ownership capabilities, and long-term revenue vision.

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Job Views:  
164
Applications:  42
Recruiter Actions:  0

Job Code

1696605