About ACHNET:

ACHNET is an HR technology platform focused on recruitment and talent assessment solutions. We are looking for an experienced marketing leader to strengthen our market positioning, accelerate demand generation, and drive growth across India and international markets, particularly the United States.

Role Overview:

The marketing leader will own marketing strategy, product positioning, go-to-market execution, demand generation, and brand development. The role requires a strong understanding of B2B SaaS marketing, preferably within HRTech, recruitment technology, talent assessment, or AI-powered hiring solutions.

Key Responsibilities:

- Develop and execute integrated marketing strategies aligned with business growth and revenue objectives.

- Own go-to-market strategy, product positioning, messaging, and launches for HRTech SaaS products.

- Build and scale demand generation programs across digital channels, content, webinars, events, and partner ecosystems.

- Develop and execute account-based marketing (ABM) programs targeting enterprise customers, HR leaders, CHROs, talent acquisition heads, and business decision-makers.

- Drive qualified leads, marketing-sourced pipeline, conversion rates, and measurable marketing ROI.

- Develop thought leadership, case studies, customer stories, industry reports, and content that establish ACHNET as a credible HRTech brand.

- Lead global marketing initiatives across India and international markets, particularly the US.

- Work closely with Sales, Product, Customer Success, and leadership teams to align marketing initiatives with commercial priorities.

- Manage CRM, marketing automation, campaign analytics, attribution, and performance reporting.

- Conduct market research, competitive analysis, and customer insight studies to identify growth opportunities.

- Build relationships with relevant HRTech communities, industry associations, analysts, media, and strategic partners.

- Recruit, mentor, and lead a high-performing marketing team.

Required Qualifications and Experience:

- 12+ years of progressive marketing experience for the Director role; 10+ years for the Marketing Manager role.

- Strong preference for direct HRTech SaaS, recruitment technology, talent assessment, ATS, HRMS, HCM, or AI-powered hiring product marketing experience.

- Proven experience in B2B SaaS marketing, product marketing, demand generation, and go-to-market execution.

- Experience supporting international markets, especially the US.

- Demonstrated success in generating qualified enterprise leads and influencing pipeline and revenue.

- Strong understanding of ABM, digital marketing, content strategy, performance marketing, and marketing automation.

- Experience collaborating with Sales and Product teams on positioning, launches, and revenue growth.

- Excellent communication, analytical, stakeholder-management, and leadership skills.

- MBA in Marketing, Strategy, or a related discipline preferred.

Preferred Skills:

- AI recruitment, AI interviewing, technical assessments, candidate assessment platforms, ATS, HRMS, HCM, or talent management software.

- Experience marketing to CHROs, HR leaders, talent acquisition teams, and enterprise decision-makers.

- Global product launches, international GTM, and distributed team leadership.

- Marketing analytics, CRM platforms, lead attribution, and pipeline reporting.

- Experience building a marketing function or scaling marketing in a growing SaaS business.

Success Measures:

- Qualified leads and marketing-sourced pipeline.

- Pipeline conversion and contribution to revenue.

- Product adoption, market penetration, and brand visibility.

- Effectiveness of GTM campaigns and enterprise ABM programs.

- Marketing ROI, campaign efficiency, and team performance.

Application:

Interested candidates should share their updated resume highlighting relevant HRTech SaaS experience, global marketing exposure, product GTM ownership, and measurable demand-generation or revenue outcomes.