Territory Sales Manager - Agri Business

Territory Sales Manager

Description:

Key Responsibilities:

- Sales & Revenue Growth

- Achieve monthly, quarterly, and annual sales targets.

- Drive primary and secondary sales through distributors and dealers.

- Ensure product availability and optimal inventory levels across the channel.

- Increase market share and improve product penetration within the territory.

Channel Management:

- Appoint, develop, and manage distributors and dealers.

- Strengthen relationships with channel partners to enhance performance and loyalty.

- Monitor distributor ROI, stock levels, and liquidation.

- Ensure compliance with company policies, pricing guidelines, and credit norms.

Demand Generation & Field Activities:

- Plan and execute farmer meetings, product demonstrations, field days, and promotional campaigns.

- Support dealers in implementing local marketing initiatives.

- Provide technical product guidance and crop solutions to farmers and channel partners.

- Drive visibility and brand presence in the market.

Team & Stakeholder Management:

- Lead and guide field staff (if applicable) to ensure effective territory coverage.

- Coordinate with marketing, supply chain, and finance teams for seamless operations.

- Build strong relationships with progressive farmers, influencers, and key opinion leaders.

Market Intelligence & Analysis:

- Conduct regular market surveys to track competitor activities, pricing, schemes, and product performance.

- Analyze crop patterns, acreage, and seasonal demand trends.

- Provide timely market feedback, forecasts, and business insights to management.

Key Performance Indicators (KPIs):

- Sales achievement vs. target

- Secondary sales growth

- Distributor productivity and market coverage

- Demand generation effectiveness

- Market share growth

- Collection efficiency and credit control

Required Qualifications & Experience:

- 6 to 8 years of experience in agrochemical sales through dealer/distributor channels.

- Strong understanding of crop cycles, regional agricultural practices, and farmer engagement.

- Proven track record of achieving territory growth and channel expansion.

Key Skills & Competencies:

- Strong sales and negotiation skills

- Channel management expertise

- Market analysis and business planning ability

- Team leadership capability

- Excellent communication and relationship-building skills

- Result-oriented with strong execution focus