Telliant Systems - Manager - Technical Content Writer & Content Planner

Designation: Manager - Technical Content Writer & Content Planner

Experience: 4-6 Years

Location: Chennai, India

Key Skills: Technical Content Writing, Content Strategy, SEO, Email Marketing, HubSpot, WordPress, Google Analytics

Position Overview:

- We are looking for a versatile Manager - Content Writer & Content Planner who can blend technical fluency with engaging storytelling to elevate our brand.

- This role is ideal for someone who understands the software development lifecycle and can translate complex technical concepts into compelling content that resonates with both business and technical audiences.

- You will play a key role in crafting Telliant's content strategy, managing the editorial calendar, and producing high-quality content across blogs, case studies, web pages, email campaigns, and more. This role involves close collaboration with sales, product, and delivery teams to build strategic messaging that drives awareness, engagement, and conversion.

Key Responsibilities:

Content Planning & Strategy:

- Audit and assess existing content assets (blogs, case studies, service pages, etc.) to identify gaps and opportunities.

- Create and manage a content calendar aligned with marketing goals and sales initiatives.

- Develop messaging frameworks and thematic content plans for key industry verticals (e.g., healthcare, finance, SaaS).

- Partner with sales and product teams to align content with buyer journeys, ABM campaigns, and nurture tracks.

Content Writing & Production:

Write clear, engaging, and technically accurate content across multiple formats, including:

- Thought leadership blogs

- Case studies and client success stories

- Product and service landing pages

- Email campaigns (pre-sales, nurture, ABM)

- Social media content and internal sales assets

- Tailor tone and messaging for varied audience segments such as CTOs, Product Managers, and Business Leaders.

Campaign & Marketing Support:

- Develop content for marketing automation and CRM platforms (e.g., HubSpot, Salesforce).

- Support lead generation and brand awareness initiatives through targeted content creation.

- Collaborate with designers and web developers to publish content while ensuring SEO best practices.

Required Skills & Qualifications:

- 4+ years of experience in content writing or content marketing, preferably in the tech or software industry.

- Strong technical writing capability with the ability to explain software concepts clearly.

- Proven storytelling skills for business, marketing, and brand-driven content.

- Experience in building and managing content strategies and editorial calendars.

- Solid understanding of SEO, keyword research, and content performance metrics.

- Experience with email marketing, drip campaigns, and ABM programs.

- Hands-on experience with tools such as HubSpot, WordPress, Google Analytics, or similar platforms.

- Strong attention to detail, time management, and ownership mindset.

- Ability to lead and manage a team of writers, freelancers, or content contributors (if applicable).

Nice to Have:

- Exposure to video content, podcasting, or multimedia storytelling.

- Familiarity with design tools such as Adobe Creative Suite.

- Certifications in content marketing, digital marketing, or related domains.

Preferred Qualifications:

- Background in software, IT services, SaaS, or digital product companies.

- Experience working closely with cross-functional B2B sales and marketing teams.

- Understanding of the software buyer journey in domains like healthcare and finance.

Why Join Telliant?

- Opportunity to work with a high-growth organization known for custom software development.

- Chance to contribute to meaningful, high-impact client solutions.

- Collaborative culture across engineering, sales, and marketing teams.

- Flexibility, creativity, and ownership to shape the company's content vision and strategy.