Job Description : Senior Product Manager - Marketing

Location : Chennai, Tamil Nadu

Company : YuniQ

Experience : 6-8 years (B2B SaaS/Product Marketing)

Employment Type : Full-Time

About YuniQ

YuniQ is a technology-driven organization committed to using innovation as a catalyst for meaningful change. With a founding team carrying over two decades of industry expertise, we develop next-generation solutions that enable brands to connect authentically with their customers through exceptional, intuitive, and efficient experiences.

Our mission is to harness the power of technology to enrich the human experience by delivering impactful products and transforming essential services. At YuniQ, you will be part of a passionate team dedicated to building the future of digital transformation-one innovation at a time.

Role Overview

- We are seeking a highly skilled Senior Product Manager - Marketing with strong expertise in B2B SaaS to lead product positioning, messaging, GTM strategy, and content development for our flagship platforms: Perfect Doc Studio and Flow AI.

- The ideal candidate excels at translating complex technical capabilities into compelling, business-ready narratives for both technical and non-technical audiences. This role requires close collaboration across Product, Sales, and Marketing teams to create impactful product stories, drive adoption, and strengthen market presence.

Key Responsibilities

Go-To-Market (GTM) Strategy & Product Positioning:

- Drive GTM planning for product launches, new features, and enhancements.

- Create clear, differentiated product positioning and messaging for various customer personas.

- Align GTM plans with product roadmap, business goals, and competitive landscape.

Content Development & Marketing Assets:

- Create high-quality content including pitch decks, solution overviews, product blogs, whitepapers, battlecards, website copy, explainer videos, and webinar material.

- Build persona-based storytelling that highlights product value, differentiators, and real-world use cases.

- Collaborate with designers, content teams, and relevant stakeholders to ensure consistent and compelling brand messaging.

Customer & Market Insights:

- Conduct competitive research, market analysis, and trend evaluation to refine positioning and messaging.

- Gather customer insights through interviews, feedback loops, and sales interactions to shape future product and marketing strategies.

- Identify emerging opportunities to enhance product adoption and strengthen market - presence.

Sales Enablement:

- Equip the Sales team with impactful materials such as pitch decks, one-pagers, playbooks, product comparisons, and vertical-specific messaging.

- Conduct training sessions and product walkthroughs to ensure Sales is aligned with key value propositions and product capabilities.

Cross-Functional Collaboration:

- Partner closely with Product Management to ensure alignment between product development, customer needs, and GTM initiatives.

- Work with Marketing, Sales, and Customer Success teams to drive adoption, awareness, and retention.

- Ensure consistent communication and seamless execution across teams throughout product lifecycle stages.

Qualifications & Experience:

Required:

- 6-8 years of experience in B2B SaaS marketing or product marketing.

- Excellent communication, storytelling, and presentation skills.

- Strong ability to simplify complex technical concepts into clear, persuasive narratives.

- Experience working with enterprise software, AI-driven platforms, or technical products.

- Ability to multitask and manage multiple priorities in a fast-paced environment.

- Demonstrated ability to work cross-functionally and influence without authority.

Preferred (Good to Have):

- Prior experience in Insurance, BFSI, or Financial Services.

- Understanding of document automation, workflow automation, or AI-integrated SaaS products.

- Familiarity with competitive intelligence tools and product marketing frameworks.

Key Skills & Attributes:

- Strong product and market understanding

- Strategic thinking with execution excellence

- Customer-centric mindset

- High attention to detail

- Creativity in messaging and storytelling

- Analytical thinking and data-driven decision making

- Team collaboration and stakeholder management