Tejraj Group - Assistant General Manager - Marketing

Tejraj Promoters & Builders

Experience : 15 - 20 years

Location : Pune

Job Title : Assistant General Manager - Marketing

Reporting to: CMD

Role Overview:

- The Assistant General Manager - Marketing (Pre-Sales) is responsible for leading strategic marketing initiatives, building strong brand positioning, and driving qualified lead generation for premium real estate projects.

- This role requires a blend of data-driven insights, creative branding, and people management capabilities to effectively execute 360-degree marketing campaigns that align with business goals.

- The AGM plays a pivotal role in collaborating with cross-functional teams and enhancing the companys visibility and conversion pipeline in a competitive real estate market.

Key Responsibilities:

1. Market Intelligence & Research

- Analyze real estate market trends, competitor movements, and customer preferences.

- Translate research findings into actionable marketing strategies and business insights.

- Identify new market opportunities and assess project potential through data mining and forecasting.

2. Branding & Positioning

- Maintain and elevate premium brand identity across all platforms.

- Define clear brand messaging, tone, and value proposition for each project.

- Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.

3. Marketing Strategy & Campaign Execution

- Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels.

- Collaborate with creative agencies and media partners to ensure campaign consistency and innovation.

- Optimize campaign performance based on lead quality, engagement, and ROI metrics.

4. Budgeting & ROI Monitoring

- Plan and manage the annual marketing budget, ensuring effective utilization and cost control.

- Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.

5. Product Promotion & Lead Generation

- Promote project-specific USPs through targeted marketing strategies.

- Drive high-quality lead generation and nurturing funnels using CRM tools and automation.

- Collaborate with the sales team to improve lead-to-booking conversion rates.

6. Customer Engagement & Experience

- Enhance pre-sales customer experience through interactive digital content, events, and relationship management.

- Implement surveys and feedback mechanisms to assess engagement levels and make improvements.

7. Analytics & Performance Measurement

- Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance.

- Generate periodic reports to present to senior management and refine marketing decisions.

8. Compliance & Crisis Management

- Ensure marketing practices comply with RERA and other legal regulations.

- Prepare contingency plans and lead marketing crisis communication if required.

9. Team Leadership

- Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics.

- Foster a creative, collaborative, and data-centric culture within the marketing function.

10. Cross-Functional Collaboration

- Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution.

- Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision making.

Qualifications & Experience:

- Bachelor s degree in marketing / MBA, or a related field.

- Minimum of 15 years of experience in real estate marketing or a related industry.

At least 3-5 years in a leadership or managerial capacity in marketing.

Technical Skills:

- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

- CRM platforms (e.g., Salesforce, Zoho, HubSpot)

- Digital marketing tools (e.g., Google Ads, Meta Business Suite, SEO/SEM)

- Analytics platforms (e.g., Google Analytics, Tableau, Power BI)

Key Competencies:

Technical Competencies:

- Market research & data analytics

- Brand management & campaign planning

- Digital and offline lead generation strategies

- Budget forecasting & ROI analysis

- CRM and marketing automation tools

Behavioural Competencies:

- Leadership & Team Management

- Strategic Thinking & Innovation

- Analytical Problem-Solving

- Strong Communication & Presentation Skills

- Customer-Centric Mindset

- Ethical & Compliant Decision-Making

Job Summary:

- The AGM - Marketing (Pre-Sales) is a strategic leadership role responsible for elevating the company s brand presence, driving qualified leads, and enhancing marketing effectiveness across platforms.

- With a strong command over market dynamics and consumer behavior in real estate, the AGM ensures robust campaign execution, seamless coordination with internal teams, and meaningful engagement with prospects and stakeholders.

- The role contributes directly to the organization s sales success and long-term market leadership.