- Are you ready to be the architect of our digital success story? Techolution is seeking a Product Marketing Manager to spearhead our organic content revolution.

- As the maestro of our inbound lead generation, you'll orchestrate compelling narratives that not only attract but convert.

- Your expertise in funnel ownership, brand building, and LinkedIn distribution strategies will be the catalyst for our marketing metamorphosis.

- If you're passionate about crafting content that resonates and drives results, this is your stage to shine.

- Join us in our mission to innovate and elevate our brand to unprecedented heights.

About the Role:

Designation: Product Marketing Manager (Inbound Leads).

Location: Remote, India.

Employment Type: Full Time.

Expertise: Mid to Senior.

Responsibilities:

- Spearhead comprehensive market research initiatives to identify emerging trends, competitor strategies, and target audience preferences, informing our product positioning and marketing strategies.

- Craft and execute a dynamic content strategy that resonates with our target audience, drives engagement, and nurtures leads through the sales funnel.

- Drive innovative lead generation campaigns across multiple channels, leveraging cutting-edge digital marketing techniques to capture and qualify high-quality prospects.

- Orchestrate sophisticated digital marketing initiatives, integrating various platforms and technologies to create seamless, personalized customer experiences.

- Conduct in-depth data analysis to measure campaign performance, identify optimization opportunities, and provide data-driven insights to inform marketing decisions.

- Develop compelling product positioning strategies that differentiate our offerings in the market, highlighting unique value propositions to drive customer acquisition and retention.

- Implement and manage advanced marketing automation workflows to streamline processes, improve efficiency, and deliver personalized communications at scale.

- Optimize our funnel management approach, identifying and addressing conversion bottlenecks to maximize lead-to-customer conversion rates and drive revenue growth.

- Spearhead innovative content marketing initiatives, creating and curating high-value content that educates, engages, and converts our target audience throughout their buyer's journey.

Foundational Skills:

- Market Research: Demonstrated ability to conduct comprehensive market analysis, interpret complex data, and translate insights into actionable marketing strategies.

- Content Strategy: Proven expertise in developing and executing content strategies that align with business objectives and resonate with target audiences across various channels.

- Lead Generation: Extensive experience in designing and implementing multi-channel lead generation campaigns that consistently deliver high-quality prospects.

- Digital Marketing: In-depth knowledge of digital marketing best practices, trends, and technologies, with a track record of executing successful online campaigns.

- Data Analysis: Strong analytical skills with the ability to interpret complex data sets, identify key performance indicators, and derive actionable insights to drive marketing effectiveness.

- Product Positioning: Exceptional ability to craft compelling product narratives and value propositions that differentiate offerings in competitive markets.

- Marketing Automation: Proficiency in leveraging marketing automation tools to streamline processes, personalize communications, and improve campaign efficiency.

- Funnel Management: Demonstrated success in optimizing marketing funnels to improve conversion rates and maximize ROI across the entire customer journey.

- Content Marketing: Expertise in creating and curating engaging, value-driven content that educates and nurtures prospects through the sales funnel.