Technocrats Horizons - Specialist - Search Engine Optimization

SEO Strategy & Implementation:

- Conduct comprehensive keyword research and analysis for cryptocurrency and fintech-related terms

- Optimize website content, meta tags, headers, and URLs for improved search engine rankings

- Develop and execute on-page and technical SEO strategies

- Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and SEMrush

- Create SEO-friendly content briefs and collaborate with content creators

Content Optimization:

- Optimize existing web pages and blog content for target keywords

- Ensure content aligns with SEO best practices and user intent

- Perform competitor analysis to identify content gaps and opportunities

- Support the creation of linkable assets and content marketing initiatives

Technical SEO:

- Conduct regular website audits to identify and resolve technical SEO issues

- Monitor website speed, mobile-friendliness, and core web vitals

- Collaborate with our technology team to implement technical SEO recommendations

- Ensure proper implementation of schema markup and structured data

Bring these HODL-worthy skills to the table:

Education & Experience:

- Master's or Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

- Excellent written and verbal communication skills in English

- 3+ years of experience in SEO or digital marketing

- Fresh graduates with relevant internship experience are welcome to apply

- Google Analytics or Google Ads certification

Technical Skills:

- Basic understanding of SEO principles and best practices

- Familiarity with SEO tools (Google Analytics, Search Console, keyword research tools)

- Proficiency in Microsoft Excel/Google Sheets for data analysis

Reporting & Analysis:

- Generate monthly SEO performance reports with actionable insights

- Track keyword rankings, organic traffic, and conversion metrics

- Identify trends and opportunities for continuous improvement

- Present findings and recommendations to stakeholders