Description: Job Description General Manager (Franchise Business Paints)

Department: Franchise Development & Sales Paints Division

Company: Techno Paints

Reporting To: Director Sales & Marketing / Managing Director

Job Purpose:

To lead and expand the Techno Paints Franchise Network across India by establishing strong franchise partnerships exclusively for paint products. The GM will ensure sustainable growth in franchise-led sales, consistent brand standards, and profitability across all franchise outlets.

Key Responsibilities:

Franchise Development & Expansion:

- Identify, evaluate, and onboard new franchise partners to expand Techno Paints market presence.

- Develop a strategic plan for franchise expansion in key cities and towns.

- Negotiate franchise agreements and ensure compliance with company policies.

- Plan regional roll-out and monitor performance of new franchise outlets.

Sales & Revenue Growth:

- Drive paint material sales through the franchise channel and achieve revenue and collection targets.

- Ensure product availability, timely supply, and proper stock management at each franchise.

- Work closely with the franchise team to ensure profitability and sales growth.

- Monitor and support franchisees in achieving monthly and quarterly sales objectives.

Franchise Operations & Support:

- Standardize franchise operations to align with Techno Paints business model.

- Train and guide franchise partners on product range, color consultancy, and sales process.

- Coordinate with Production, Dispatch, and Supply Chain teams to ensure smooth supply flow.

- Review operational performance and initiate improvement plans when required.

Marketing & Brand Visibility:

- Work with marketing to implement local promotional activities and campaigns for franchise outlets.

- Ensure all franchise stores maintain brand identity, display standards, and uniform look.

- Facilitate color studio setups and dealer branding at franchise locations.

Relationship & Performance Management:

- Maintain healthy relationships with all franchise owners and resolve issues promptly.

- Conduct business review meetings and periodic audits for performance evaluation.

- Provide franchise partners with timely support in marketing, operations, and finance coordination.

Reporting & Strategy:

- Submit regular reports on franchise sales, collections, and performance metrics.

- Recommend business strategies to increase market penetration and franchise profitability.

- Analyze franchise ROI and ensure sustained growth of each outlet.

Key Performance Indicators (KPIs):

- Number of new franchise outlets opened

- Paint material sales and collection achievement through franchises

- Profitability per franchise and network-wide growth

- Franchise compliance with operational and brand standards

- Franchise retention and satisfaction score

Desired Candidate Profile:

Education:

- MBA in Marketing / Business Management or B.Tech (Civil / Chemical / Mechanical preferred)

Experience:

- 12 - 18 years in Paints Franchise / Dealer Development / Channel Sales, with at least 5 years in a senior leadership role in the paint industry.

Skills & Competencies:

- In-depth knowledge of paint industry sales and distribution

- Strong understanding of franchise and dealer operations

- Excellent negotiation and business development skills

- Leadership and team management capabilities

- Commercial acumen, planning, and analytical ability

Work Location:

- Techno Paints Head Office / Key Franchise Territories

Compensation:

- Attractive salary with performance-based incentives and franchise growth bonuses