Techno Paints - Franchise Development Manager

Description:

Job Description: Franchise Development Manager

Position Title: Franchise Development Manager

Department: Franchise & Business Expansion

Location: State HQ / Field-Based

Role Overview:

The State Franchise Development Manager will be responsible for establishing and expanding Techno Paints franchise network across all districts within the assigned state. The role involves franchise acquisition, onboarding, market intelligence, partner engagement, and driving sales activation to ensure business growth and brand presence at district level.

Key Roles & Responsibilities:

Franchise Acquisition & Expansion:

- Identify, evaluate, and recruit high-potential franchise partners across every district within the assigned state.

- Manage the complete franchise appointment cycle from lead generation, pitching, negotiation, and final closure.

- Build and maintain a franchise pipeline to ensure state-wise coverage targets are met as per business expansion plans.

- Conduct district mapping and network gap analysis to prioritize and plan franchise rollout.

Onboarding & Store Launch Execution:

- Guide franchise partners through documentation, compliance, financial requirements, and agreement processing.

- Coordinate with Sales, Operations, Supply Chain, and Marketing teams to ensure timely setup and smooth launch of franchise outlets.

- Ensure branding, product display, and store standards are adhered to before and after launch.

Market Development & Lead Management:

- Generate new franchise leads through local networking, trade associations, business platforms, and dealer channels.

- Conduct state-level market research to analyze competition, dealer landscape, and growth opportunities.

- Recommend localized promotional strategies to improve lead conversion and district penetration.

Relationship Management & Performance Support:

- Build and foster strong relationships with franchise partners to drive long-term success.

- Provide basic operational and sales support to franchisees for ramp-up and performance improvement.

- Ensure compliance with Techno Paints operational guidelines and brand representation.

Key Skills:

- Franchise Sales & Negotiation

- Territory & Network Expansion

- Relationship Management

- Market Intelligence & Competitor Analysis

- Planning & Target Achievement

- Training & Partner Development