Description:

Area Sales Manager (ASM) Retail Projects Materials (Paints)

Location: Bangalore

Role Purpose

To lead and grow retail project sales of paints in the Bangalore region by managing a team of sales executives, driving dealer expansion, increasing project conversions, and ensuring high productivity across territories.

Key Responsibilities:

Sales & Revenue Delivery:

- Achieve monthly/quarterly retail project sales targets across assigned zones in Bangalore.

- Drive business from retailers, contractors, painters, architects, builders.

- Ensure consistent growth in both volume and value sales.

Team Management:

- Lead, train, and monitor Sales Executives / BDAs / Project Officers.

- Set daily/weekly targets and conduct performance reviews.

- Improve team productivity through field coaching and joint working.

Retail Channel Development:

- Appoint new retailers, stockists, and distributors to expand market coverage.

- Strengthen presence in retail stores and hardware shops.

- Ensure adequate stock planning, ordering, and availability.

Project & Influencer Management:

- Build strong relationships with contractors, painters, project supervisors, applicators.

- Conduct painter meets, contractor engagement programs, and product demos.

- Increase conversions at project sites through supervision and technical support.

Market Planning & Execution:

- Develop monthly sales plans for each territory.

- Execute retail schemes, promotions, branding, and merchandising activities.

- Track competitor schemes, prices, and strategies.

Operations & Coordination:

- Ensure timely collections, credit control, and outstanding management.

- Work closely with logistics, tinting, colour-matching, and operations teams.

- Resolve customer complaints, shade issues, and supply gaps quickly.

Reporting:

- Review and approve daily sales reports of the team.

- Prepare MIS, monthly business review data, and forecasting reports.

Qualifications:

- Graduate; MBA preferred.

- 5-10 years experience in paint sales / building materials / retail project sales.

- Strong team handling experience.

- Good communication in Kannada, English, Hindi.

- Two-wheeler + valid licence.

Required Skills:

- Strong leadership and people management

- Retail & project channel expertise

- Negotiation and influencer management

- Target achiever and aggressive sales mindset

- Good analytical and reporting skills

- Deep knowledge of Bangalore paint market