Techno Commercial Manager - Alcoholic Beverages

Description:

Own, drive, and grow the companys newly developed alcoholic beverage and spirits solutions by positioning them strategically with distillers, blenders, innovators, and brand owners. This role ensures the category becomes a strong revenue engine by connecting R&D capability, market needs, and customer opportunities in a highly specialized and rapidly evolving alco-bev industry.

Role responsibilities:

Product Strategy & Positioning:

- Develop a clear, differentiated value proposition for each product (rum profiles, whiskey notes, botanical extracts, ready-to-use mixes, etc.) tailored to the alco-bev segment.

- Position the companys offerings as premium, scalable, and technically superior solutions for distillers and spirit developers.

- Ensure product claims, technical benefits, and application advantages are sharply articulated for the alco-bev industry.

Ownership:

- Act as the internal owner of the alco-bev categorybridging R&D, application, quality, and commercial teams.

- Build internal GTM material: tasting sheets, application notes, pricing frameworks, regulatory guidance, and demos.

- Conduct internal training for sales teams to ensure consistent messaging, confident product storytelling, and correct customer targeting.

Customer Engagement & Technical Support:

- Lead product presentations, tastings, and commercial discussions with distilleries, craft spirit brands, beverage companies, and private-label developers.

- Understand each customer's spirit profile, production method, and desired sensory direction to provide tailored solutions.

- Ensure fast turnaround on samples, reformulations, and technical clarifications.

Market & Industry Intelligence:

- Track emerging global trends in spiritsRTD alcoholic beverages, botanical spirits, flavor-forward premium segments, low-ABV innovation, sugar reduction in alcoholic mixes, etc.

- Map competitor products, pricing, and positioning to ensure our products remains competitive and relevant.

- Identify white spaces and propose new product concepts based on category movement.

Commercial Ownership:

- Build a pipeline of alco-bev customers and drive conversion from first tasting pilot commercial order.

- Develop growth targets for the category and monitor progress with the sales team.

- Work with supply chain and planning to ensure reliable availability and smooth fulfillment.