Techmagnate - Social Media Expert

Role Overview:

We are seeking a Social Media Expert with a minimum experience of 8- 10 years and strong B2B background to lead strategy and execution across social platforms. This role requires a deep understanding of how to use social media for brand building, lead generation, and thought leadership in complex, high- consideration purchase environments.

Key Responsibilities:

Strategic Leadership:

- Define and implement social media strategies tailored to B2B audiences across platforms like LinkedIn, YouTube, and niche communities.

- Drive positioning, messaging, and executive branding that align with brand voice and business goals.

Content & Campaigns:

- Lead development of high- quality content - including whitepapers, videos, carousels, polls, and opinion pieces - that builds trust and authority.

- Oversee planning and execution of social campaigns that support lead generation, funnel nurturing, event promotion, and product/service awareness.

Team Management:

- Build and mentor a team of B2B- focused social media professionals and content creators.

Analytics & Optimization:

- Track performance metrics like engagement, follower growth, CTR, impressions.

- Continuously optimize strategies based on audience insights and platform analytics.

Thought Leadership & Trends:

- Develop executive branding strategies for leadership teams (especially on LinkedIn).

- Stay on top of B2B social trends, AI- enabled tools, and best practices to ensure innovation and differentiation.

Who You Are:

- 8+ years of experience in social media marketing, with at least 4+ years in a B2B environment.

- Proven track record of managing LinkedIn- first strategies that deliver engagement and leads.

- Strong understanding of B2B customer journeys and how social fits into demand generation.

- Excellent storytelling, visual communication, and editorial planning skills.

- Experience in SaaS, IT, BFSI, or other enterprise categories is a strong advantage.

- Proficient in tools like LinkedIn Campaign Manager, Hootsuite, GA4, HubSpot/Salesforce (a plus), etc.

- Strong leadership, communication, and stakeholder management skills.