Techmagnate - General Manager - Content

Description:

Role Overview

Techmagnate is looking for a General Manager Content who can lead high-impact content strategies that drive organic growth, brand authority, and demand generation across enterprise and mid-market clients. The role requires a strategic thinker with strong SEO, storytelling, AI-assisted content creation, and team leadership capabilities.

Key Responsibilities:

Content Strategy & Leadership

- Own and drive end-to-end content strategy aligned with SEO, performance marketing, and business objectives.

- Build scalable content frameworks for BFSI, SaaS, eCommerce, and enterprise brands.

- Act as a strategic content partner for senior stakeholders and key clients.

SEO & Growth-Focused Content

- Collaborate closely with SEO, PPC, and Analytics teams to create search-first, intent-driven content.

- Lead content planning for topical authority, E-E-A-T, GEO / LLMO readiness, and long-term organic growth.

- Oversee execution for blogs, landing pages, pillar pages, case studies, whitepapers, and thought leadership assets.

AI & Automation Enablement

- Leverage AI tools (ChatGPT, Jasper, Copy.ai, Surfer, Clearscope, internal AI tools) to improve content velocity and quality.

- Define AI-assisted workflows while maintaining editorial quality, originality, and compliance.

- Experiment with agentic AI and automation for content research, briefs, and optimization.

Team & Stakeholder Management

- Lead, mentor, and scale a team of content strategists, writers, editors, and freelancers.

- Set clear KPIs, review quality, and ensure timely delivery across multiple accounts.

- Coordinate with Client Servicing, SEO Heads, and Leadership to ensure alignment and performance.

Brand & Thought Leadership

- Strengthen Techmagnates own brand content including website, blogs, case studies, and POV pieces.

- Drive executive-level thought leadership content for founders and senior leaders.

- Ensure consistent brand voice, tone, and messaging across channels.

Required Skills & Qualifications:

- 10 to 14 years of experience in content marketing, SEO content, or digital marketing agencies.

- Strong exposure to BFSI or regulated industries (highly preferred).

- Proven expertise in SEO content strategy, keyword intent mapping, and content performance analysis.

- Experience managing large content teams and multiple enterprise clients.

- Hands-on experience with AI content tools and modern SEO platforms.

- Excellent stakeholder communication and presentation skills.