Role Overview

We are looking for a highly skilled Tech SEO & GEO Specialist to lead next-generation search optimization initiatives focused on AI-driven search ecosystems. This role combines deep Technical SEO expertise with AI-assisted optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Search Generative Experience (SGE) capabilities.

The ideal candidate should have strong hands-on experience in technical SEO, automation, AI/LLM integrations, and large-scale search optimization strategies for modern search and conversational interfaces.

Key Responsibilities

- Manage large-scale technical SEO initiatives including site crawling, indexing optimization, schema markup, rendering improvements, and Core Web Vitals optimization

- Lead AI-assisted SEO strategies using LLMs and automation tools for content scaling, technical audits, and optimization workflows

- Optimize digital experiences for AI-driven search ecosystems including GEO, AEO, and SGE

- Design structured content and conversational search strategies aligned with semantic and entity-based search

- Build and leverage SEO automation frameworks using Python, SQL, or JavaScript

- Monitor organic growth, search performance, and technical health through advanced reporting and analytics

- Drive crawl budget optimization, log file analysis, and indexing strategies for large-scale websites

- Collaborate with Product, Engineering, Content, and Marketing teams to scale SEO operations effectively

- Stay updated with evolving AI-led search trends, search engine algorithms, and generative search technologies

Ideal Candidate

- 5+ years of overall SEO experience with strong focus on Technical SEO for large-scale websites and complex search ecosystems

- Strong hands-on expertise in site crawling, log file analysis, indexing strategies, schema markup, and Core Web Vitals optimization

- Experience in GEO, AEO, or SGE with exposure to conversational queries, AI-driven search interfaces, and generative search experiences

- Practical experience leveraging AI/LLM tools such as OpenAI, Claude, Gemini, or similar platforms for SEO workflows and optimization

- Strong automation experience using Python, SQL, or JavaScript for reporting, tracking, and SEO operations

- Strong understanding of semantic search, entity-based optimization, AI-generated search responses, and modern search engine ranking systems

- Expertise in technical website architecture, crawl budget optimization, rendering, and indexing at scale

- Strong analytical and reporting skills using Google Search Console, Google Analytics, and custom dashboards

- Proficiency in Excel with a strong data-driven and automation mindset

- BE/BTech in Computer Science, IT, Data, AI, or related technical fields. MBA in Marketing or Analytics is an added advantage

- Candidates from product-based companies, SaaS organizations, digital-first businesses, or high-performance SEO/marketing agencies are highly preferred

Important Note

This is not a traditional SEO role. The focus is on building future-ready AI-led search optimization capabilities by combining Technical SEO, AI/LLM-driven workflows, GEO/AEO/SGE optimization, and automation-led SEO operations.

Candidates should demonstrate practical implementation of AI in SEO workflows and large-scale search optimization initiatives.

Why Join Us

Our people define our passion and our achievements. We are among India's leading and most diversified financial services organizations with a strong focus on innovation, technology, and digital transformation.

With opportunities across 500+ locations in India, we offer an environment that encourages ownership, learning, innovation, and long-term career growth