MANDATORY CRITERIA:

We are looking for core experience in B2B Tech Product Marketing & Demand Generation

THE ROLE:

- The organisation is looking for an experienced Product Marketing Manager to lead and scale the marketing function for a high-growth B2B Software Organisation.

- The ideal candidate will bring in 8+ years of experience in B2B Marketing Strategy and Execution, with strong expertise in Enterprise Technology Markets and a proven record of driving Brand Growth, Product Positioning, and Market Differentiation.

- This is a strategic role requiring a balance of Market Insight, Product Marketing expertise, and Stakeholder Management Capability.

- Span of Control: Create Marketing Roadmap for a B2B Product Organisation and own its Execution

Qualification: MBA in Marketing

Experience: 8-12 years in B2B Product Marketing.

Designation: Product Marketing Manager

Location: Thane

Reporting to: COO

JOB RESPONSIBILITIES:

Product Marketing:

- Lead market intelligence, competitive analysis, and customer insights to guide positioning and differentiation.

- Develop and maintain clear product messaging and value propositions tailored to enterprise buyers.

- Partner with product management to define go-to-market strategies, launch plans, and sales enablement tools.

- Create compelling collateral, case studies, and solution briefs that articulate business value and outcomes.

Brand & Communication:

- Shape and strengthen the companys brand narrative and positioning in target markets.

- Lead corporate communications, PR, analyst relations, and industry event participation.

- Champion content marketing initiatives such as whitepapers, webinars, and thought leadership programs.

Strategic Leadership:

- Define and execute the end-to-end marketing strategy aligned with business growth objectives.

- Position the company as a category leader in the B2B software space through brand building and thought leadership.

- Partner with executive leadership to ensure marketing priorities are aligned with sales, product, and customer success goals.

Demand Generation & Growth:

- Drive pipeline growth through integrated campaigns, events, partnerships, and account-based marketing.

- Collaborate closely with sales to ensure lead quality, conversion, and ROI.

- Establish and track KPIs for campaign performance and customer acquisition.

Stakeholder Management:

- Build and mentor a high-performing marketing team spanning product marketing, demand generation, and communications.

- Foster a culture of accountability, creativity, and cross-functional collaboration.

- Manage relationships with external agencies and ecosystem partners.

CANDIDATE PROFILE:

Experience and Competencies:

- 8-12 years of experience in B2B Product Marketing, in the Enterprise Technology or Product based organisations..

- Strong background in product marketing and go-to-market execution for enterprise software/SaaS.

- Demonstrated success in brand building, demand generation, and sales enablement.

- Track record of working closely with product and sales leaders to drive measurable impact.

- Excellent leadership, communication, and stakeholder management skills.

- MBA/PGDM in Marketing, Business, or related field (preferred).