- The Digital Marketing Manager will be a client-facing leader responsible for developing and executing comprehensive digital marketing strategies.
- This role involves collaborating with clients to understand their business objectives, creating and implementing marketing plans, and delivering measurable outcomes.
- The ideal candidate is a creative thinker with expertise in SEO, SMO, Google Ads, content marketing, and affiliate marketing, coupled with excellent communication and project management skills.
Key Responsibilities:
- Client Engagement.
- Serve as the primary point of contact for clients, attending in-person meetings to understand their business goals, challenges, and requirements.
- Build and maintain strong client relationships by providing regular updates, insights, and reports on campaign performance.
- Translate client objectives into actionable marketing strategies and plans.
- Strategic Planning and Execution.
- Develop and implement comprehensive brand marketing strategies tailored to each client's unique needs and target audience.
- Create and manage digital marketing campaigns across multiple channels, including SEO, SMO, Google Paid Ads, and affiliate marketing.
- Oversee the planning and execution of affiliate marketing programs to expand client reach and boost ROI.
- Content Development and Marketing.
- Lead content creation efforts, including writing, editing, and optimizing blogs, articles, social media posts, and other marketing collateral.
- Collaborate with creative teams to design visually appealing content for social media and digital campaigns.
- Ensure all content aligns with the client's brand voice, values, and target audience.
- Performance Analysis.
- Monitor and analyze key performance indicators (KPIs) to assess the success of marketing campaigns.
- Prepare detailed performance reports with actionable insights and recommendations for clients.
- Use data-driven approaches to continuously improve campaign strategies.
- Team Collaboration.
- Work closely with internal teams, including design, development, and analytics, to deliver cohesive marketing solutions.
- Coordinate with clients' internal teams to ensure alignment on goals and deliverables.
- Market Trends and Innovations.
- Stay updated on the latest trends and technologies in digital marketing.
- Identify opportunities for innovation and recommend new tools and strategies to clients.
Qualifications and Skills/Educational Background:
- Bachelor's degree in Marketing, Business, or a related field.
- A Master's degree is a plus.
- Professional Experience.
- 5+ years of experience in digital marketing, with at least 2 years in a client-facing role.
- Proven track record of managing successful SEO, SMO, Google Ads, content marketing, and affiliate marketing campaigns.
Technical Skills:
- Proficiency in SEO tools (e. , Ahrefs, SEMrush, Moz), Google Ads, and social media marketing platforms.
- Strong understanding of analytics tools like Google Analytics and reporting dashboards.
- Experience with affiliate marketing platforms and strategies.
Soft Skills:
- Exceptional communication and interpersonal skills, with the ability to present ideas clearly and persuasively to clients.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
Other Requirements:
- Ability to attend in-person client meetings and events as required.
- Experience working in a fast-paced, client-driven environment.
- Demonstrated ability to meet deadlines and deliver measurable results.
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