Team Pumpkin - Specialist - Influencer Marketing

Job Summary

We are seeking a dynamic and results-driven Influencer Marketing Specialist to lead the strategy, execution, and optimization of influencer partnerships across multiple platforms. This role requires a balance of creativity and analytical rigor, with a proven ability to identify high-impact influencers, build strong relationships, and deliver measurable campaign outcomes. The ideal candidate will be proactive, detail-oriented, and confident in driving campaigns that amplify brand awareness, engagement, and conversions.

Key Responsibilities

Influencer Strategy & Research

- Develop and refine influencer marketing strategies aligned with overall brand and business objectives.

- Build, segment, and maintain a comprehensive influencer database based on niche, reach, engagement, audience demographics, and platform relevance.

- Stay ahead of industry and cultural trends to identify emerging influencer opportunities.

Influencer Outreach & Partnerships

- Lead end-to-end influencer recruitment, outreach, and negotiations for brand collaborations.

- Establish clear deliverables, timelines, budgets, and brand expectations with influencers and vendors.

- Cultivate long-term relationships with key influencers to drive ongoing partnerships and advocacy.

Campaign Planning & Execution

- Design, launch, and oversee multi-channel influencer campaigns from concept to delivery.

- Ensure influencer-generated content aligns with brand voice, guidelines, and campaign objectives.

- Act as the primary liaison for influencers, agencies, and internal stakeholders throughout campaign execution.

Performance Analysis & Optimization

- Define and track key campaign KPIs including reach, engagement, conversions, and ROI.

- Generate detailed post-campaign reports with actionable insights and recommendations.

- Continuously refine influencer strategies based on data-driven performance analysis.

Relationship & Community Management

- Foster authentic, long-term relationships with influencers, talent agencies, and partner organizations.

- Represent the brand with professionalism and creativity across influencer and community initiatives.

- Collaborate with cross-functional teams (social media, content, PR, paid media) to ensure integration and alignment.

Qualifications

- Bachelors/ Master's degree in Marketing, Communications, or a related field.

- 3 to 5 years of experience in influencer marketing, social media strategy, or digital marketing.

- Strong understanding of influencer ecosystems across Instagram, TikTok, YouTube, and emerging platforms.

- Proven track record of managing influencer campaigns with measurable business outcomes.

- Excellent communication, negotiation, and relationship management skills.

- Proficiency in influencer and analytics tools (e.g., CreatorIQ, Upfluence, GRIN, Traackr).

- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

Preferred Skills

- Experience in high-growth digital or consumer-facing industries.

- Background in PR, content marketing, or brand partnerships.

- Analytical mindset with the ability to translate campaign data into strategic recommendations.

- Creative thinker with a passion for storytelling, digital culture, and influencer-driven engagement.