We are seeking an experienced, visionary, and results-driven Head of Influencer Marketing to lead our influencer strategy, team, and client portfolio.

This leadership role requires a strategic thinker capable of driving innovation, optimizing processes, nurturing high-value partnerships, and delivering exceptional outcomes for our clients.

You will own the end-to-end influencer marketing functionfrom team leadership and relationship management to campaign excellence and data-driven strategy.

Key Responsibilities:

Strategic Leadership & Team Management:

- Lead, mentor, and scale the influencer marketing team to deliver high-impact campaigns and exceptional client service.

- Develop long-term strategic plans for influencer marketing initiatives aligned with company goals.

- Establish best practices, workflows, and performance standards across the department.

Influencer Network & Ecosystem Development:

- Build, oversee, and optimize a comprehensive influencer database across Mega, Macro, and Micro categories.

- Forge strong, long-term relationships with key influencers, talent managers, and industry partners.

- Identify emerging talent and platform opportunities to keep the organization at the forefront of industry trends.

Client Leadership & Stakeholder Management:

- Serve as the senior point of contact for key clients, ensuring alignment, satisfaction, and strategic growth.

- Collaborate with internal teams to create integrated solutions and deliver exceptional end-to-end client experiences.

End-to-End Influencer Campaign Oversight:

- Guide the team across all phases of influencer engagementfrom strategy and outreach to execution and analysis.

- Ensure campaigns align with client objectives, brand voice, and performance KPIs.

- Oversee timelines, deliverables, and quality control throughout the campaign lifecycle.

Creative Strategy & Concept Development:

- Lead and facilitate high-impact brainstorming and ideation sessions to craft innovative, culturally relevant campaign concepts.

- Evaluate and approve creative recommendations for influencer-driven brand campaigns.

Performance Insights & Reporting:

- Review and deliver in-depth reports analyzing influencer performance, campaign outcomes, and ROI.

- Leverage insights to refine strategies, optimize budgets, and improve future campaigns.

Industry Research & Competitive Analysis:

- Continuously monitor influencer trends, platform updates, and emerging content formats.

- Analyze competitive campaigns and commercial offers to guide pricing strategies and maximize client value.

Vendor & Partner Relations:

- Oversee and strengthen relationships with vendors, agencies, and influencer management firms to enhance execution capabilities.

- Negotiate and secure competitive commercial terms with influencers and partners.

Client Delight & Service Excellence:

- Champion a culture of proactive communication, reliability, and innovation to consistently exceed client expectations.

- Drive initiatives that enhance client retention and satisfaction.

Qualifications:

- Proven leadership experience in influencer marketing, digital marketing, or a related field.

- Deep understanding of social media platforms, creator ecosystems, and influencer dynamics.

- Exceptional communication, negotiation, and interpersonal skills.

- Strong analytical mindset with the ability to interpret data and drive strategy.

- Experience managing teams in a fast-paced, collaborative environment.

- Demonstrated ability to deliver high-impact campaigns and maintain strong industry relationships.