About the Role

We are seeking a dynamic and results-driven E-Commerce Manager to lead our digital commerce growth across leading online marketplaces and our company-owned website. This role is central to achieving revenue goals, driving brand visibility, and delivering a seamless shopper experience. The ideal candidate will combine strategic thinking with operational excellence to maximize sales, market share, and customer engagement in the fast-evolving e-commerce ecosystem.

Key Responsibilities

1. Business Growth & Delivery

- Own and deliver channel-wide revenue and market share targets across leading platforms (Amazon, Flipkart, Nykaa, BigBasket, Myntra, and others).

- Partner with Key Account Managers (KAMs) to co-create and execute joint business plans.

- Make strategic commercial and marketing decisions to achieve business objectives.

2. Marketing Strategy & Execution

- Develop and implement high-impact marketing plans tailored to each platform.

- Lead performance marketing campaigns (Search, Display, PPC, SEO) to maximize ROI.

- Manage campaign calendars, promotional events, and seasonal sales activations.

- Build best-in-class content (A+ content, imagery, copy) to influence shopper behavior.

- Conduct competitor benchmarking, shopper analysis, and trend forecasting.

3. E-Commerce Product & Brand Management

- Optimize product cataloging, listings, and assortment strategies across portals.

- Enhance customer journeys through improved navigation, organic search optimization, and ratings/reviews management.

- Manage agencies/freelancers for creative assets, SEO, ads, and performance deliverables.

- Ensure smooth execution of new product launches across platforms.

4. Data & Insights

- Track daily/weekly/monthly performance metrics and derive actionable insights.

- Monitor SCANR (Sales, Content, Availability, Navigation, Ratings/Reviews) to improve visibility and conversions.

- Experiment, measure, and scale innovative e-commerce initiatives.

5. Stakeholder Management

- Collaborate with internal teams (Brand, Innovation, Finance, Regulatory, Operations) to drive e-commerce growth.

- Partner with external stakeholders (Agencies, Platform Teams, Affiliates) to maximize performance.

- Act as a brand ambassador in e-commerce forums, ensuring best practices and innovation adoption.

Skills & Competencies

Technical & Functional Skills

- Strong analytical and data interpretation skills.

- Expertise in performance marketing (PPC, PPM, SEO, Search optimization).

- Understanding of D2C, B2C, Drop Ship, FBA, and marketplace operational models.

- Proficiency in e-commerce analytics tools and platform dashboards.

Behavioral Traits

Qualification: Graduate (MBA/PGDM preferred)

- Proactive and entrepreneurial mindset.

- Creative thinker with out-of-the-box problem-solving abilities.

- Ability to multitask and prioritize effectively in a fast-paced environment.

- Strong communication and collaboration skills.

- Strategic yet detail-oriented approach.