Team Pumpkin - Creative Content Writer

About The Role:

- We're looking for a talented and creative Malayalam & English Content Writer / Copywriter to join our dynamic team! If you have a passion for storytelling, a knack for understanding audiences - especially Gen Z - and a proven ability to create content that drives engagement and brand awareness, we'd love to meet you.

- This role offers an exciting opportunity to expand our digital footprint and connect with audiences through creative, data-driven content across multiple platforms.

Key Responsibilities:

Content Creation:

- Conceptualize and produce high-quality content for social media posts, reels, videos, ads, banners, and more - in both Malayalam and English.

- Write across various platforms - websites, blogs, articles, case studies, white papers, and more.

- Craft concise, eye-catching headlines and copy that align with brand voice and resonate with target audiences.

- Develop content that balances creativity with clear messaging and marketing intent.

Research & Strategy:

- Conduct in-depth research on trends, audience behavior, and competitor activity to inform and elevate content.

- Perform content gap analysis and propose new, relevant topics.

- Collaboration & Brainstorming.

- Partner with campaign managers, designers, and creative teams to bring fresh ideas to life.

- Participate in regular brainstorming sessions to develop content strategies that align with brand goals.

Audience Engagement:

- Build and nurture an online community through interactive, shareable content.

- Monitor and respond to comments, messages, and discussions to enhance engagement.

- Editing & Quality Control.

- Review and edit team content to maintain tone, consistency, and accuracy.

- Ensure all materials align with brand voice, tone, and visual identity.

- Performance & Optimization.

- Track key content performance metrics and recommend improvements for higher reach and engagement.

- Stay up-to-date with digital trends and innovations to keep our content fresh and relevant.

Qualifications & Experience:

- Bachelor's or Master's degree in English, Journalism, Marketing, Communications, or a related field.

- Proven experience in content writing or copywriting (preferably for digital platforms).

- Bilingual fluency in Malayalam and English (spoken and written).

- Strong understanding of Gen Z culture, social media trends, and digital storytelling.

- Ability to adapt writing style for different platforms and audiences.

- Excellent research, editing, and collaboration skills.