Team Lead - Digital Marketing

Description:

Key Responsibilities:

Marketing Strategy & Leadership:

- Develop and lead the companys overall marketing strategy aligned with business goals.

- Build, mentor, and manage the internal marketing team while coordinating with external agencies and partners.

- Drive cross-functional collaboration with sales, product, and leadership teams.

Digital Marketing & Performance:

- Manage digital marketing initiatives across Meta (Facebook/Instagram), Google Ads, SEO, and other relevant platforms.

- Monitor lead generation performance, campaign effectiveness, and ROI.

- Analyze data and optimize campaigns to improve conversions, reach, and cost efficiency.

Branding & Communication:

- Oversee brand positioning, creative communication, and content strategy across all channels.

- Ensure consistency in brand messaging, visuals, and tone across digital and offline touchpoints.

Offline Marketing & Events:

- Plan and execute ATL/BTL activities, exhibitions, events, and other offline marketing initiatives.

- Manage vendor coordination, execution timelines, and post-event performance analysis.

Market Research & Insights:

- Conduct market research, competitor analysis, and customer insight studies.

- Use insights to refine marketing strategies, campaigns, and product positioning.

Budget & Resource Management:

- Plan and manage marketing budgets with a focus on efficient spend and measurable outcomes.

- Track expenses and ensure optimal allocation across channels.

Sales Enablement:

- Support the sales team with marketing strategies, campaigns, presentations, collaterals, and lead-nurturing initiatives.

- Ensure alignment between marketing messaging and sales objectives.

Qualifications & Skills:x

- MBA in Marketing or related field.

- Strong understanding of digital marketing, branding, and performance marketing.

- Proven experience in team leadership and agency management.

- Analytical mindset with the ability to track performance and ROI.

- Excellent communication, planning, and execution skills.