Tata1mg - Category/Brand Manager

Key Responsibilities:

Category Ownership & Strategy:

- Own and drive the complete P&L for the VMS category

- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts

- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launch

New Product Development (NPD):

- Identify high-potential products backed by data, consumer insights, and scientific trends

- Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs

- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peers

Market Research & Consumer Insights:

- Conduct deep-dive market mapping: size, segments, price bands, consumer personas

- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools

- Run consumer feedback loops pre- and post-launch to fine-tune offerings

Competitor & Pricing Benchmarking:

- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)

- Continuously track pricing, discounting, content, ratings/reviews, and formulation USP

- Identify gaps in portfolio vs. leading brands

Performance Analysis & Growth:

- Monitor category sales, contribution margins, and velocity across online & offline channels

- Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution

- Optimize product mix to maximize revenue and consumer lifetime value (LTV)

Cross-Functional Collaboration:

- Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing

- Ensure alignment on timelines, documentation, and commercial readiness for launches

Strategic Thinking & Category Visioning:

- Product Lifecycle Management (from concept to shelf)

- Data Analysis, Excel Modelling, Pricing Tools

- Deep understanding of consumer behavior and wellness trends

- Excellent communication and stakeholder management

- Execution-oriented mindset with ability to multitask