Tata Tele Business Services - Deputy General Manager/General Manager - Digital Cross Sell & Growth

JD: Digital Cross Sell & Growth

Company: Tata Tele Business Services

Website: https://www.tatatelebusiness.com

Location: Mumbai/Bangalore

Level: DGM/GM

What's it all about?

Build a platform-led growth engine across Tata Tele's digital properties (Web, App, Marketplace, Smartflo) by embedding contextual product discovery, cross-sell, and referral journeys across the customer lifecycle. Convert customer experience touchpoints into revenue opportunities and customer lifetime value expansion. We are looking for a DGM who can combine product thinking with growth strategy and execution to drive monetization across digital platforms.

Role Details:

This role will design and scale cross-sell journeys, product discovery frameworks, and growth experiments, working closely with CX, Product, Digital, and Business teams.

- Digital Cross-Sell Engine- Design contextual cross-sell and upsell journeys across platforms- Drive exposure of full Tata Tele portfolio across 50K+ customer base

- Product Discovery & Customer Journeys- Embed intelligent product discovery across onboarding, usage, billing, and support journeys- Integrate connectivity, cloud, and SaaS offerings into lifecycle journeys

- Platform Growth Experiments

Run structured experiments on:

- Offers

- Bundles

- Recommendations

- Upgrade journeys

- Optimize conversion, adoption, and engagement metrics

Referral & Ecosystem Monetization:

- Build and scale referral programs and partner ecosystem offers- Unlock additional revenue streams across platforms

CX + Revenue Integration:

- Align growth initiatives with customer journeys and experience design

- Ensure monetization does not compromise CX

Expected Outcomes:

- Increased multi-product adoption across SME base

- Improved platform engagement and feature discovery

- Transformation of platforms from service interface - growth engine

Key Attributes:

- Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points

- Forward thinker:- should have the aptitude for creative and innovative thinking and analysis

- Good interpersonal, networking and influencing skills

- Problem solving and analytical skills

- Data driven mindset with an aptitude for technology

- Strong project management skills

- Change management and communication skills

- Be Collaborative.

- Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.

Preference:

- 10-15 years experience in digital product, growth, or platform roles

- Strong experience in cross-sell, upsell, and lifecycle monetization