Tata Power - Lead Associate - Brand & Marketing

Who are we?

Tata Power is India' s largest integrated power company with a 110 - year- old legacy committed to 'Lighting Up Lives' for generations to come. Our vision is to "Empower a billion lives through sustainable, affordable and innovative energy solutions". Tata Power, together with its subsidiaries and joint entities, is present across the entire power value chain of conventional and renewable energy and next generation customer solution with future focus on innovation and technology, emphasis on renewable power, power distribution and service- led business.

Tata Power has a domestic footprint with generation capacity of 15.7, GW (FY 25) from Thermal, Hydro, Waste Heat/ BFG, Wind and Solar energy, out of which 6.9 GW is from "Clean and Green sources" We have around 13 million customers and carry a clean energy portfolio of 44 %. With a bold aspiration to become the 'Most Preferred Green Energy Company', we are proactively investing in a greener portfolio and innovating with smart technology for a future - ready business. Tata Power has a holistic approach to Sustainability that covers environment, climate change, biodiversity, and community relations.

What are we looking for

- 3-4 years of experience in corporate Communication, brand marketing or related roles.

- Proven experience in marketing strategy, brand management, and campaign execution.

- Strong expertise in media planning and buying across multiple channels.

- Proficiency in digital marketing tools, AI-driven content creation, and analytics.

- Excellent communication, stakeholder management, and presentation skills.

- Strong analytical mindset with the ability to translate insights into actionable strategies.

- Should be able to work with cross-functional teams.

You would be responsible for

- Plan and execute go-to-market strategies and launch campaigns to boost brand visibility and market awareness.

- Utilize AI-generated content to speed up content creation, enhance brand presence, and engage audiences across digital platforms.

- Design, develop and implement a various external program in discussion with the business team ensuring smooth last-mile adoption of the products.

- Develop and maintain a comprehensive Brand Playbook to ensure consistent brand messaging, visual identity, and storytelling across all customer touchpoints.

- Conduct strategic market immersions to gather insights, evaluate brand presence, and refine marketing strategies based on consumer behaviour and channel effectiveness.

- Represent the brand at industry and trade events to enhance visibility, foster B2B relationships, and position the assigned brand as a thought leader.

- Plan, negotiate, and execute media planning & buying across TV, Print, Digital, and Outdoor platforms with the media agency to maximize campaign reach, optimize budgets, and ensure effective brand communication.