Tata Consumer Products - Manager - Marketing Innovation - Organic India

Job Title: Manager Marketing Innovation (Organic India)

Location: Bangalore

Function: Packaged Beverages

Reports To: Senior Manager Marketing Innovation, Organic India

Type of Role: Individual Contributor

About Tata Consumer Products Ltd.

Tata Consumer Products Ltd. is a focused consumer products company uniting the principal food and beverage interests of the Tata Group.

Our brands embody our purpose of For Better through innovation, health and wellness, convenience, and premiumisation.

Our portfolio includes tea, coffee, water, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals.

With a reach of over 200 million households in India and consolidated revenues of ~17,618 Cr, we are committed to building a future-ready organization with sustainability and innovation at its core.

Role Overview:

As Manager Marketing Innovation (Organic India), you will be responsible for building and managing a long-term innovation pipeline, aligned with business goals, and contributing to the creation of a multi-category FMCG company.

You will drive product innovation, consumer-centric strategies, and market expansion to strengthen Organic Indias presence.

Key Responsibilities:

Financial Outcomes:

- Identify opportunity areas for growth through geographic expansion, range extension, and new product launches.

- Follow the stage-gate innovation process, acting as business custodian throughout.

- Create and implement launch and sustenance plans for pilots.

- Own P&L, A&P, and 360 marketing plans for new launches.

- Deliver topline, bottom-line, and inventory/working capital objectives.

- Scale successful pilots and transition them to category teams.

- Analyze NPD (new product development) performance and recommend next steps (strengthen/scale/exit).

- Support cost control and waste minimization initiatives.

Customer Service & GTM:

- Develop and execute GTM strategies in collaboration with E-commerce, Modern Trade, and General Trade teams.

- Ensure smooth execution across regulatory, packaging, production, finance, and sales.

- Gather and act on post-launch feedback from retailers and consumers.

Internal Processes:

- Develop brand assets including packaging, logo, and brand book.

- Work with agencies and internal teams to ensure on-time delivery.

- Use consumer trend data to identify innovation opportunities.

Innovation & Learning:

- Drive the Organic India innovation pipeline from ideation to execution.

- Build consumer understanding and develop products aligned with business strategy.

- Create engaging launch and communication plans for new products.

Critical Success Factors:

- 46 years of marketing experience.

- Minimum 23 years in innovation/brand/category marketing.

- MBA from a premier B-school.

Desirable Success Factors:

- Strong communication and stakeholder management.

- Exposure to sales is an advantage.

- Familiarity with FMCG industry challenges and opportunities.

- Knowledge of design thinking and consumer research tools.

Tata Consumer Growth Mindset:

- Consumer-first approach.

- Excellence in execution as one team.

- Ownership and accountability with no compromises.

- Continuous improvement and innovation.

Commitment to the Tata Code of Conduct