Role Objectives : TCPL is on an exciting path to growth. As part this plan - we will build and expand our Foods category / products. The incumbent will be responsible for building and growing new categories within the Foods division. - The key responsibilities of this role is to support to category managers on key initiatives by delivering operational excellence, including marketing and sales initiatives. Key Responsibilities : Internal delivery : - Market activation: Work with sales teams/ TM for detailing out regional GTM plans. - MIS and data mining: analyzing reports and culling out insights. Managing all brand MIS (Sales data and category data) and trackers for the business - Operational excellence in managing critical business levers such as stock ageing, liquidation etc - Review Decks: analyze monthly performance and prepare review decks for management External delivery : - Creative development: Work with relevant creative partners for development of collaterals - artworks, language adapts, visibility assets, etc. - Sampling activations: Lead end-to-end execution of all sampling initiatives in-store our outside. Tracking and optimizing ROI for such activities, ensuring training of promoters. - Manage BTL campaigns: Lead end-to-end execution, some examples - Visibility and POSM: ensuring timely connectivity and deployment Influencer campaigns Vendor management and payments Various cross functional departments that the incumbent will be required to interact with are listed below (Not exhaustive): - Trade marketing and sales - Supply chain - External agencies Desired Candidate Profile : - Atleast 2 years of experience in marketing in FMCG; prior experience in sales/ Trade marketing (1-2 years) is ideal. (Currently in a senior brand executive or AM role) - Strong data mining & analytical skills (Extremely adept with excel) strong presentation skills - Has led execution on key marketing activations - creative development to execution (in-store branding, promoter activations, influencer campaigns, etc.) - Channel understanding of GT/MT for sure; digital experience is a value add - Ability to work in a fast-paced environment and deliver multiple tasks under timelines Note : For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.

Mumbai

Tata Consumer Products - Assistant Brand Manager - Packaged Foods 

Job Description for Tata Consumer Products - Assistant Brand Manager - Packaged Foods  in Tata Consumer Products Limited in  Mumbai for (2-4) years of experience. Apply Now!