Tata Consumer Product - Senior Manager - Marketing - IIM/ISB/FMS/MDI

Senior Marketing Manager

Job Description:

Key Deliverables in this role:

Financial Outcomes:

- Own the revenue & profitability target delivery for all categories/ brands under the master brand, by working closely with cross functional teams like Sales, Shopper Marketing, Finance, Media, PSO etc. to influence different levers in the P&L. Lead the overall P&L for the master brand.

Customer Service:

- Custodian of the Category, demonstrating deep understanding of the consumer as well as multiple categories like.

Internal Processes:

- Deploy multi-category expertise to craft a simplified GTM strategy for all categories, in close collaboration with Shopper Marketing & Sales teams.

- Independently lead brand strategy for master brand, standardizing positioning, communication & assets across all sub-brands in line with master brand plank; work in close collaboration with Creative Agency, Media buying agency & Media team to execute the brand strategy.

- Lead the execution of Brand Tasks across 4Ps covering Packaging, POSM, ATL, Digital, PR, Activation & BTL with the support of Brand Executive

- Work closely with R&D, Packaging, production & manufacturing team work on existing portfolio extensions for young adults master brand.

Innovation and Learning:

- Work closely with the Innovation Lead on product, concept, business case, detailed GTM & launch plan development and marketing support for all new launches.

- Build strong working relationships with peers, cross functional teams, and groom junior members in the Marketing team.

Critical success factors for the Role:

- 5-7 years experience in the FMCG industry, preferably in foods or personal care brands

- MBA in Marketing from a Tier-1 college

Desirable success factors for the Role:

- Proven track record of building high-growth brands with multi-category exposure, GTM planning expertise, and strong understanding of communication development & media deployment.

- Robust knowledge of market research tools like Nielsen & Brand Tracks, Brand Management, competitive analysis, and Digital Marketing

- Hands on experience in FMCG Sales preferred.

- Great interpersonal, presentation and communication skills