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Senior Manager-Category Development (Foods/Beverages) Key Deliverables in this role: Financial Outcomes: - Understand and arrive at key insights that drive shopper behavior to leverage into business growth - Deliver strong performance in essential core categories to meet our annual revenue goals for existing as well as emerging categories. - Delivering EBIT goals aligned for GT Channel across categories. - Champion initiatives focused on enhancing productivity at the frontline by implementing measurement and incentivization strategies for pertinent metrics within the Sell-In strategy. - Attaining EBIT objectives harmoniously orchestrated across an array of categories within the GT Channel and other programs. - Develop and Implement the Top Outlet strategy for the organization both in Grocery Retail, SAMT and Wholesale. - Plan, Control and Efficiently Deploy budgets for brand building activities in trade: - Plan the Trade Marketing Budget for the category/brands for all channels. - Monitor and share rolling FC on all A&P spend pools. - Devise process and share forward rolling 3 monthly activity calendar to enable forecasting by sales teams - Operate within planned budgets and judiciously invest in activities to drive brand growth. - The end-to-end process of planning, budgeting, executing, and reviewing Below-The-Line (BTL) budgets - Critical anchor for entire Category planning and implementation for the organisation in GT - Work jointly with Sales Finance Head & team members to monitor and deliver on all financial goals lined up for GT Channel Customer Service: - Sell-out: Identify gaps and streamline merchandizing process, and develop solutions to improve DSR productivity for priority beats - Develop and execute the Sell-Out strategy, establishing compelling brand connections with shoppers at the crucial point of purchase. Deliver outstanding brand campaigns in-store that captivate and resonate with our target shoppers. This entails: - Collaborating seamlessly with brand teams and agencies to construct potent activation platforms. - Spearheading innovation initiatives to heighten brand visibility among our desired shopper demographics. - Crafting distinctive Point of Sales Materials tailored to each channel, designed to stand out from the crowd and provide a unified visual identity for our campaigns. Develop a Point of Purchase (POP) vision that reinforces brand and category messaging while bringing our brand's essence to life within the store. - Devising programs and overseeing plans that inspire and invigorate our sales organization, including our distributor sales team, through activities such as off-site events, product launches, sales incentives, conventions, and team building activities. - Collaboratively craft the Sales & Distribution (Go-To-Market) Strategy in partnership with regional teams, facilitating top-tier market and outlet coverage, as well as weighted distribution for TCPL Brands. Continuously engage with field teams to guarantee the punctual and high-quality execution of these strategies. - Undertaking initiatives aimed at enhancing key input metrics such as UOB (Units on Order), Bills Cut, and Lines Cut Internal Processes: Responsible for: - Trade marketing spends and BTL activity for all categories - Deliver on projects to drive sales effectiveness and market share improvement across categories - Collaboratively craft the Sales & Distribution (Go-To-Market) Strategy in partnership with regional teams, facilitating top-tier market and outlet coverage, as well as weighted distribution for TCPL Brands. Continuously engage with field teams to guarantee the punctual and high-quality execution of these strategies. - Work jointly with channel development team and devise strategies to deliver all critical goals set for GT channel. - Examine industry and competition's best practices to establish benchmarks, and consistently innovate to enhance sales systems and processes for increased efficiency and productivity. - Anchors the entire planning and GTM for new launches. - Ensure the attainment of the prescribed index score, a pivotal aspect of our Execution Scorecard - Strategically planning and executing cyclical activities - The comprehensive management of pricing and promotional strategies across GT. Innovation and Learning: Category development: - Plan and drive category specific initiatives and strategies to grow sales - Central planning of category specific requirements (e.g., demand planning, forecasting) to meet overall targets, and development of category specific strategies (in conjunction with Marketing, RGM and GT Cluster teams) - New product launch / Exclusive SKU's for the channel: Build robust plans for all NPD's / exclusive Channel SKU's with key focus on retail planning basis - Utilize Business Intelligence and Analytics to thoroughly investigate and assimilate pertinent data and insights encompassing shoppers, customers, and channels. This analysis serves as a foundation for identifying growth opportunities within our category and brand portfolios - Work jointly with Digital function team members to leverage technology and data for simplifying key business processes and maximizing insights for key business decisions. Work towards best-in-class leverage of data to minimize operational tasks for field sales team members, including simplifying the job to be done for a DSR in any store. Critical success factors for the Role: - MBA with 6 to 8 years of relevant work experience in reputed FMCG organizations - Understanding & knowledge of Sales & Distribution systems, understanding of GT systems, trade marketing and category development Desirable success factors for the Role: - Proven and Deep knowledge of Sales and Distribution - budget, planning and operational control. - Knowledge of trade & shopper marketing and linkage with trade, along with strong experience in delivering P&L goals - Experience of working with GTM business to drive schemes and plans - Comfortable with handling ambiguity & cross functional stakeholder management - Keen interest and knowledge of digital solutions to improve sales processes and maximize data led insights

Mumbai

Bangalore

Tata Consumer Product - Senior Manager - Category Development - Foods/Beverages Segment 

Job Description for Tata Consumer Product - Senior Manager - Category Development - Foods/Beverages Segment  in Tata Consumer Products Limited in  Mumbai Bangalore for (6-8) years of experience. Apply Now!

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