Key Deliverables in this role:

Financial Outcomes:

- Create a multi-channel communication strategy for the master brand through thematic brand campaigns

- Build 3-5 year out Portfolio strategy

- Creating Masterbrand Visual Identity (Brand Signature) - Develop, embed, and manage the brand positioning, visual identity, and communication blue print.

- Developing 'Always On' Digital plan - 12-month calendar for Top 5 categories (E-com is 50%+ of business)

- Deliver brand health metrics with impactful and innovative communication plans.

- Media Plan for ongoing campaigns (Market wise, category wise) & Create a Future Media Plan roadmap.

- Evolve & fine-tune the Masterbrand strategy in line with category & competition landscape on an ongoing basis

- Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies

Customer Service:

- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the Brand and Masterbrand communication.

- Plan and execute the campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners.

Setting up Superiority building process

- Establishing competitive benchmarks, developing superior product specs

- Creating new Content strategy, assets

Internal Processes:

- Building Multi-category Architecture to encompass 13+ categories (20 sub-categories)

- Creating a Claims Road map for the master brand - Mobilizing plans and resources for formulating claims. Identify what kind of claims are required for which product/category - Consumer led/Nutrient claims/benefit claims/Product experience claims, etc.

- Work together with Innovation Team for seamless takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.

- Synchronize sub brand marketing plans and campaigns for harmonized and efficient deployment of plans across the Masterbrand

Innovation and Learning

- Anchor and lead some of the key Foods Innovation projects

- Work actively towards scaling up the Premium Portfolio especially on Digital First brands.

- Lend crafting expertise and support other brands on campaigns & films like premium salts.

What are the Critical success factors for the Role

- Experience of core brand management in FMCG category, with handling of some significant brand campaigns

- Educational Qualification - MBA (Major in Marketing preferred)

- Experience - 8-10 years (Minimum 3 years in brand management)

- End to end exposure of creating a brand TVC and campaign planning.

- Ability to thrive and stretch in high growth focused work culture. Attitude of working beyond functional/JD boundaries.

- Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights

- Commercial acumen to be able to efficiently manage the marketing & media budgets.

- Understanding on how to navigate the brand world and closely working with agencies.

- What are the Desirable success factors for the Role

- Prior experience in working closely with cross functional teams to jointly drive business KPIs