Tata Consumer Product - Assistant Manager - Performance Marketing

Job Title: Assistant Performance Marketing Manager

Experience Required: 3 to 4 Years

Job Description:

We are seeking a results-driven Performance Marketing professional with 34 years of proven experience in managing and scaling campaigns across Meta Ads, Google Ads, CRM, and DSP platforms. The ideal candidate should come with a D2C background, having worked either with a high-growth agency or a startup, and should be eager to take on a challenging role that drives measurable business impact.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Meta, Google, and DSP platforms.

- Manage end-to-end campaign budgets, tracking, and performance analysis to maximize ROI.

- Leverage CRM data to improve targeting, customer retention, and personalization strategies.

- Collaborate with creative, product, and analytics teams to develop high-performing campaigns.

- Continuously test, measure, and scale strategies for customer acquisition and growth.

- Stay updated with industry trends, platform updates, and best practices in digital marketing.

Requirements:

- 3 to 4 years of hands-on experience in performance marketing (Meta, Google, CRM, DSP).

- Strong analytical skills with proficiency in campaign reporting and data-driven decision-making.

- Prior experience in D2C, agency, or startup environments.

- Proven track record of delivering measurable results and scaling campaigns effectively.

- Self-starter mindset with the ability to thrive in a fast-paced, growth-oriented environment.

What We Offer:

- Opportunity to work on challenging campaigns with high-growth potential.

- Exposure to end-to-end performance marketing across multiple platforms.

- A dynamic, collaborative, and fast-paced work environment.