Tata CLiQ - Deputy Manager - Performance Marketing

Deputy Manager - Performance Marketing - Google & Meta

Department : Digital Marketing

Role Overview

We are looking for a highly analytical and result-oriented Deputy Manager - Performance Marketing with hands-on expertise in Google Ads and Meta Ads. The role will focus on driving online revenue, customer acquisition, and retention for the e-commerce business through data-driven performance marketing strategies. The candidate will work closely with category, analytics, merchandising, and creative teams to optimize customer journeys and maximize ROAS.

Key Responsibilities

- Own end-to-end planning, execution, and optimization of performance marketing campaigns across Google and Meta platforms.

- Drive key e-commerce KPIs including Revenue, ROAS, CAC, Conversion Rate, AOV, and Customer Lifetime Value.

- Develop and execute acquisition, remarketing, and customer retention strategies to accelerate business growth.

- Manage budget allocation across channels and campaigns to maximize efficiency and profitability.

- Optimize Shopping, Performance Max, Search, Display, YouTube, Dynamic Product Ads, and Meta Advantage+ campaigns.

- Analyze customer behavior, conversion funnels, and campaign performance using GA4/Mixpanel/Omniture and attribution tools.

- Partner with category, merchandising, product, and analytics teams to identify growth opportunities and improve online sales performance.

- Lead testing initiatives across creatives, audiences, landing pages, product feeds, and bidding strategies to improve campaign

effectiveness.

- Build dashboards, generate actionable insights, and present performance reviews to stakeholders and leadership.

- Stay updated on industry trends, emerging ad products, AI-driven marketing solutions, and competitive benchmarks.

- Mentor junior team members and drive best practices in campaign management and reporting.

Key Requirements

- 5-7 years of hands-on experience in Performance Marketing with significant exposure to e-commerce or online retail businesses.

- Strong expertise in Google Ads and Meta Ads platforms with a proven track record of driving online sales and revenue growth.

- Experience managing large-scale budgets and optimizing campaigns based on ROAS and profitability metrics.

- Deep understanding of Google Performance Max, Shopping Campaigns, Dynamic Remarketing, Search, and Meta Advantage+

campaigns.

- Strong knowledge of GA4, attribution models, customer funnels, audience segmentation, and conversion optimization.

- Advanced proficiency in Microsoft Excel, PowerPoint, and AI-powered productivity tools.

- Strong analytical, stakeholder management, and problem-solving skills.

- Prior experience in e-commerce, marketplace, D2C, retail, fashion, electronics, or consumer internet brands will be preferred.

Preferred Skills

- Experience with product feed management tools and Merchant Center.

- Understanding retention marketing and customer lifecycle management.

- Exposure to A/B testing platforms and marketing automation solutions.

- Ability to translate data into business recommendations and growth opportunities.