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Assistant Manager

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Role Description: - We are seeking a dynamic Assistant Manager for CRM & Retention to join our Retention Marketing team. - This role is pivotal in driving innovation and executing data-driven CRM strategies across our portfolio of apps-Tata Cliq, Tata Cliq Luxury, and Tata Cliq Beauty. - The ideal candidate will combine strong marketing acumen with technical expertise to deploy innovative retention strategies and optimize communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email. - In this role, you will be responsible for driving new customer engagement tactics, improving existing campaigns, and collaborating with cross-functional teams to enhance our CRM platform's capabilities to meet ambitious revenue and retention targets. Key Responsibilities: Innovative Marketing Strategies: - Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email). Channel Optimization & Innovation: - Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates. Collaboration with Tech Teams: - Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades. CRM Platform Ownership: - Manage the CRM platform's performance, ensuring data integrity, tool capability, and overall sustainability. - Continuously look for improvements in workflows, journeys, and tools. Campaign Development & Execution: - Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates. Benchmarking & Research: - Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq. Analytics & Reporting: - Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns. Stakeholder Management: - Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives. Requirements: - 2-3 years of experience in CRM, Retention Marketing, or Analytics. - Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms. - Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights. - Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App). - Ability to innovate and think outside the box when designing marketing strategies. - Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors. - Excellent communication skills, with the ability to present complex findings in a clear and actionable manner. Desired Skills: - A passion for customer engagement and retention. - Knowledge of the latest trends in CRM and digital marketing. - Data-driven mindset with a focus on continuous optimization and performance improvement. - Familiarity with e-commerce platforms and digital marketing tools.

Mumbai

Tata CLiQ - Assistant Manager/Manager - CRM - Retention 

Job Description for Tata CLiQ - Assistant Manager/Manager - CRM - Retention  in Tata Unistore Limited in  Mumbai for (3-6) years of experience. Apply Now!

Tata CLiQ - Assistant Manager/Manager - CRM - Retention  | iimjobs.com