Task Robots - Assistant Manager - Google Ad

Key Responsibilities:

Strategy Planning:

- Develop data-driven ad strategies to meet business goals across Google Ads, Meta Ads, YouTube, and other platforms.

- Analyse market trends and competitor performance to create high-converting campaigns.

Campaign Management:

- Create, manage, and optimise PPC, display, video, and social media ad campaigns.

- Monitor KPIs such as CTR, ROAS, CPA, and conversions to measure effectiveness.

Team Leadership:

- Manage and mentor a team of ad executives, copywriters, and designers.

- Review team output, ensuring alignment with campaign goals and creative standards.

Reporting & Optimisation:

- Create weekly and monthly performance reports with insights and action plans.

- Conduct A/B testing on ad creatives, audiences, and landing pages to improve performance.

Collaboration:

- Work closely with the content, SEO, and design teams for consistent brand messaging.

- Coordinate with clients or internal stakeholders for briefings, approvals, and reviews.

Key Skills Required:

- Proven experience in performance marketing with hands-on knowledge of Google Ads and Meta Ads.

- Strong analytical skills with advanced knowledge of tools like Google Analytics, Meta Business Manager, etc.

- Team management and leadership abilities.

- Excellent written and verbal communication skills.

- Familiarity with remarketing, funnel building, and customer journey mapping.

- Certification in Google Ads or Facebook Blueprint (preferred).

Qualification:

- Minimum 3 years of experience in paid digital advertising roles.

Qualifications:

- Knowledge in creating and optimising PPC campaigns.

- Expert in Google Ads.

- Experience with A/B testing and data-driven decision making.

- Relevant certification in PPC or digital marketing is a plus\