TartanHQ - Manager - Product Marketing

About the Role:

Were looking for a Product Marketing Manager to own how Tartans products are positioned, launched, and adopted in the market.

Were looking for a Product Marketing Manager to own how Tartans products are positioned, launched, and adopted in the market.

This is a highly cross-functional role working with Product, Sales, Marketing, and Leadership to turn product capabilities into clear customer value.

Youll be responsible for shaping messaging, enabling go-to-market, and ensuring our products win in competitive enterprise deals.

Key Responsibilities:

Product Positioning & Messaging:

- Own product positioning, value propositions, and competitive differentiation

- Develop clear messaging frameworks for each product line (HyperVerify, HyperSync, etc.)

- Translate technical features into business outcomes

Go-To-Market & Launches:

- Assist with GTM strategy for new features and products

- Plan and execute product launches (internal + external)

- Create launch kits, sales playbooks, and enablement material

Sales Enablement:

- Build pitch decks, one-pagers, battlecards, and objection-handling guides

- Partner with sales to improve win rates and deal velocity

- Build customized narratives

Market & Customer Intelligence:

- Conduct customer interviews and win/loss analysis and work together with the CSMs to ensure product-to-buyer-to-comms translation

- Track competitor positioning and pricing

- Identify emerging market opportunities & create strategic narrative around it

Content & Thought Leadership:

- Own core product narratives across website, blogs, case studies, and campaigns

- Support ABM and demand-gen programs with strong messaging

- Drive industry-specific use cases and vertical storytelling

Adoption & Lifecycle Marketing:

- Partner with CS and Product to drive onboarding and feature adoption

- Build lifecycle campaigns for activation, expansion, and retention

- Improve time-to-value for customers

About TartanHQ:

TartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised ~$8.5M and are rapidly scaling toward profitability. Our platform powers operations for India's leading financial institutions including HDFC Bank, Bajaj Allianz, Care Health, Yes Bank, and 50+ enterprises.

We provide three core products: HyperVerify (80+ verification APIs), HyperSync (unified APIs for HRMS/ERP/CRM), and HyperApps (AI agents for insurance, banking, and compliance automation).