Description:

About Tamasha.Live:

Tamasha.Live is a fast-growing social gaming and voice-first entertainment platform building high-engagement, community-driven products for mobile-first users. We operate in a high-velocity startup environment where experimentation, speed, and ownership matter. Our Products

- Playroom Voice chat & social gaming platform: Android | iOS

- Openly Community-driven interactive platform: Android | iOS

Role Overview:

We are seeking a Growth Marketing Manager who has hands-on experience scaling consumer mobile apps in fast-growing startup environments. You will own growth across acquisition, activation, engagement, retention, and monetization, working closely with Product, Design, Engineering, and Leadership. Location: Bangalore | Work Model: Work From Office (WFO) | Immediate joiners preferred

Roles & Responsibilities:

- Own and drive the overall growth charter across the full funnel acquisition, activation, retention, engagement, and monetization

- Plan, execute, and optimize performance marketing campaigns across Google, Meta, app networks, and emerging channels

- Define growth hypotheses, design experiments, and run A/B tests to improve key metrics

- Work closely with Product Managers to ideate and execute growth-led product features

- Analyze user cohorts, funnels, drop-offs, and behavior patterns to identify growth opportunities

- Own and improve key KPIs such as installs, CAC, DAU/MAU, retention, LTV, ROAS, and conversion rates

- Lead App Store Optimization (ASO) strategy for Android and iOS

- Build and scale referral programs, virality loops, and engagement mechanics

- Manage marketing budgets, forecasts, and ROI tracking

- Collaborate with content, influencer, and community teams to drive organic growth

- Create dashboards, reports, and insights for leadership and stakeholders

- Stay updated on industry trends, tools, and best practices in growth marketing

Required Skills & Experience (Must Have):

- 3 - 5 years of hands-on experience in Growth Marketing / Performance Marketing / Digital Marketing

- Proven experience working in fast-growing startups or high-growth consumer internet companies

- Strong experience scaling mobile apps (Android & iOS)

- Deep understanding of growth funnels, experimentation, and performance metrics

- Hands-on experience with paid marketing platforms (Google Ads, Meta, app networks, etc.)

- Strong analytical skills with experience using tools such as Firebase, Mixpanel, GA, AppsFlyer, Adjust, or similar

- Ability to translate data insights into actionable growth initiatives

- Excellent stakeholder management, communication, and execution skills

- Comfortable working in ambiguity and high-speed environments

Good to Have:

- Experience in social, gaming, audio, or community-driven platforms

- Exposure to influencer marketing, creator-led growth, or UGC ecosystems

- Experience with referral programs and virality loops

- Understanding of monetization strategies, pricing, and subscription models

- Prior collaboration with product teams on growth-led feature development

- Experience in Series A/B/C startup environments

Why Join Tamasha.Live?:

- Opportunity to build and scale products in a fast-growing startup environment

- High ownership and direct impact on company growth

- Work closely with leadership and cross-functional teams

- Strong experimentation culture with room to innovate

- Collaborative, transparent, and execution-focused work culture

Tamasha.Live is an equal opportunity employer and values diversity and inclusion.