Tally Solutions - Specialist - Digital Marketing

About Marketing:

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

What You Will Own:

- We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our team and play a pivotal role in driving online lead generation through biddable media.

- The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.

Experience You Should Bring:

- Experience in digital marketing, with a focus on biddable media.

- Strong understanding of digital marketing channels and strategies.

- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).

- Excellent analytical skills and ability to interpret data using multiple tools.

- Strong communication and interpersonal skills.

- Creative problem-solving abilities.

- Knowledge of latest AI tools to improve efficiency & proficiency of work.

- Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.

- Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.

- Hands-on experience in Microsoft Office.