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About Marketing at Tally Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback - Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing. For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India's most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance. Role: Manager - Brand and Communication Location: Bangalore What You Will Own: - You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360- integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. - Drive internal and external engagement by tailoring compelling narratives for customers, partners, and employees. Track campaign performance and leverage insights to continuously refine brand and communication strategies. Experience You Should Bring? - Strong storytelling, creative thinking, copywriting, and content development ability. - Candidate should have worked on creative campaigns end to end. - Excellent project management and cross-functional collaboration skills. - Deep understanding of brand identity, positioning, and multi-channel campaigns. - Ability to manage external agencies and internal stakeholders. - Proficiency in digital marketing and media planning is a plus. - Brownie points if you've mastered AI beyond copy writing and basic image generation. What You Will Be Doing? Brand Strategy & Messaging: - Develop and implement brand communication strategies aligned with overall brand goals. - Ensure consistency in tone, visual identity, and messaging across channels. - Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees). Integrated Campaign Management: - Lead the planning and execution of 360- marketing campaigns, including ATL, BTL, digital, and social. - Work closely with creative, media, and social agencies to execute campaigns on time and within budget. - Deep understanding of social platforms and emerging trends - Define campaign KPIs, track performance, and optimize based on insights. Digital & Social Communication: - Oversee social media and online content to maintain brand voice and engagement. - Collaborate with the digital team to align brand campaigns with online initiatives. Internal Communication: - Partner with HR and leadership to drive internal brand engagement. - Craft employee communication during launches, initiatives, or cultural programs. Analytics & Insights: - Track and analyze communication metrics across touchpoints. - Leverage consumer insights and brand health studies to refine strategies.

Bangalore

Tally Solutions - Manager - Brand & Communication 

Job Description for Tally Solutions - Manager - Brand & Communication  in Tally Solutions Pvt Ltd in  Bangalore for (5-8) years of experience. Apply Now!

Tally Solutions - Manager - Brand & Communication  | iimjobs.com