About Us:

At Tally, we're driven by one core mission: making business simpler for everyone. As a pioneer in business management software, we've been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies.

Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.

We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. And when you're here, you don't just contribute to business success - you'll be able to craft your impact, shaping outcomes that matter for entrepreneurs, communities, and economies worldwide.

As we continue to grow, we are working towards a larger ambition: to become the technology backbone for global economic progress.

About India Sales:

India Sales function within Tally focuses on driving high quality customer engagement at scale. We are enthusiastic and growth focused team who support in building great brand experiences for customers and partners. Our sales experts work closely with the Partner ecosystem to ensure consistent delivery of delightful customer experiences and collaborative associations across geography.

We are obsessed with the voice of our customers to fuel product innovation and profitable growth of our partners. You will get to coordinate with our partners by meeting new people and building a lasting relationship with the best tech sales team in the country.

We believe in:

- Build: A profitable partner ecosystem mentored to be enthusiastic, domain expert, customer centric.

- Drive: Consistent Tally way of sales embracing consultative selling approach for delivering uniform brand experience.

- Empower: Automate and enable small and medium enterprises with #Magicoftally to fully participate in India growth

- Equip: Be the most effective source of Voice of Customer for Product Innovation team and Marketing.

Role: Lead - GTM

Relevant Experience: 6 - 10 Years

Location: Bangalore

What You Will Own:

As a Lead, you will play a pivotal role across key phases of Go-to-Market (GTM) strategy and execution, influencing how products are positioned, launched, and adopted in the market. You will leverage data-driven insights to shape business processes, drive adoption outcomes, and ensure successful execution of launch strategies. This role requires close partnership with cross-functional teams, senior stakeholders, and external partners to deliver impactful product launches and sustained customer engagement.

Experience You Should Bring:

- Strong experience leading GTM strategy and customer-led initiatives in product-based technology environments.

- Excellent content development and process design skills, including structured documentation, proposals, and executive-level presentations.

- Demonstrated program management expertise across planning, milestone tracking, risk management, governance, and stakeholder engagement.

- Proven ability to influence and drive execution through senior stakeholders and cross-functional teams.

- Strong business acumen, particularly in partner-driven sales, customer adoption journeys, and technology solutions for small and medium businesses.

- Skilled in analysing data and translating insights into clear reports, dashboards, and actionable recommendations.

- Excellent verbal and written communication skills with confident leadership-level presentation abilities.

- Strong organizational skills with the ability to manage multiple workstreams and shifting priorities in dynamic, ambiguous environments.

What You Will Be Doing:

- Conduct market assessments, competitive benchmarking, customer studies, partner interactions, and internal research to support data-leading decisions.

- Design end-to-end GTM strategies and initiatives with clear business growth objectives, including planning, scheduling, content creation, budgeting, and forecasting success metrics.

- Manage pre-launch readiness activities such as positioning, messaging, channel planning, partner enablement, pilot programs, and launch schedules.

- Build frameworks, playbooks, and repeatable processes to streamline future launches.

- Collaborate effectively with sales teams and partners to drive field team, partner and resource enablement on the strategy with defined tasks for existing product line.

- Work together with PM, Engineering and Strategic Alliances to track new product adoption metrics, identify variations or risks, and support improvement plans.

- Lead governance discussions, stakeholder reviews, decision forums, and risk assessment sessions.

- Develop leadership updates, GTM documents, strategy briefs, and presentations for business reviews.

- Establish customer and partner feedback loops to influence post-launch improvements and future product roadmaps.