Tally Solutions - Associate Manager - Content Marketing

About Marketing at Tally

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

Experience You Should Bring

- Creating content that resonates, engages and improves discovery across different touch points, languages, formats and platforms, capturing the interest of diverse audiences. Therefore, driving organic traffic.

- Continuously measure and optimise the content to drive discovery, engagement, and conversion goals.

- Good understanding of SEO and GEO practices to drive organic discovery, and citations/inclusions on AI models.

- Fundamental knowledge and understanding of B2B businesses and associated subjects/processes (accounting, inventory, etc.) is preferred.

- Experience with Digital platforms and analytical tools like WordPress, GA4, etc. is an added advantage.

What You Will Be Doing

- Create content that educates, informs, sells, and provides information across digital platforms.

- Drive (and challenge) the unified content marketing strategy (Content guidelines, Content streams, and Tone & Style for those Content Streams) to drive organic and AI discovery of content, commerce, user experience and other identified business goals.

- Conduct in-depth research on industry-related topics and customer needs to develop original content.

- Coordinate with internal teams and manage external teams to deliver the content deliverables to drive business goals.

- Measure, analyse and report on what's working and what isn't regarding Tally's content marketing efforts.